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Archive for April, 2008

Nugget Shoe Polish: UFO

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices


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The Royal Truth: Goatboy

Advertising Agency: Aktivist, Sydney, Australia
Creative Director: Adam Hunt
Retoucher: Marcus Thyer

Thanks to my Mum for being my Queen body double, despite the fact that you weren’t really fat enough, and Marcus had to thicken you up a bit.


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Par 5: Wall

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Hugo Gallardo, Francesco Guerrera
Copywriter:Vicky Gitto
Photographer: Francesco Guerrera


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Olympus 2 GB Memory Card: Sophie’s Memories

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Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Andy DiLallo & Jay Benjamin
Art Director: Michaela Brown, Allie Buckle
Copywriters: Allie Buckle, Michaela Brown
Photographer: Sean Izzard
Designer: jeffrey oley
Retoucher: Marcus Thyer @ The Cave
Visualizer: Morgan Denton


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Marisa Schmidt: Business Card

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Marisa Schmidt, a couple therapist, had low budget and the need for a new, simple and direct publicity to reach new clients. Therefore, they decided to create a business card that would have the same impact as publicity piece.

Advertising Agency: Master Promo, Curitiba, Brazil
Creative Director: Marcos Minini
Art Director: Renan Molin


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World Vision: You can’t ignore child labour

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On the 26th of March, World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day. In order to support this cause, agency Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede. Copy above the adhesives: “You can’t ignore child labour – kinderarbeid.nl” (kinderarbeid: child labour).

Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Creative Directors: Darre van Dijk, Piebe Piebenga
Copywriter: Léon van Hooijdonk
Art Director: Cynthia Tiebosch


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Arena: Audience

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Pietro Lorusso
Copywriter: Andrea Stanich
Director: Daniele Geroldi
Production Company: First Floor


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Aquafresh: Tongue

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Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Daniele Dagrada
Copywriter: Claudia Bavelloni
Post production 3D: Rumblefish


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Zippo: Wind Proof

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Advertising Agency: FP7 DOHA, QATAR
Creative Director: Fadi Yaish
Art Directosr: Fadi Yaish, Kalpesh Patankar
Copywriter: Kalpesh Patankar


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Discovery Channel: Man, Woman, Boy

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“Coming soon, Horror Night on Discovery Channel.”

Advertising Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Romain Lauent
Retouching: Christophe Huet


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PlayStation 3: Soldiers

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Advertising Agency: BBDO, Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Cristian Schinadeerman, Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros


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Saniterpen: Puss in boots

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Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Eugenio Recuenco


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Wonderbra: Yellow Safety line

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This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.

Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia


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Yamaha F8: Dragon

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“New F8 outboard. Little but powerful.”

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Giorgio Cignoni, Niccolò Fedrigo
Copywriter: Marina D’Andrea, Danilo Tarquinio
Photographer: Garrigosa Studio, Barcelona
Retoucher: Garrigosa Studio, Barcelona


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Tropicana smoothie: Salute

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Advertising Agency: DDB, London, United Kingdom
Executive Creative Director: Jeremy Craigen
Head of Art: Grant Parker
Art Director: Miguel Gonzalez
Copywriter: Pablo Arellano
Photographer: Shinichi Maruyama


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