Jeep: Traffic Lights
Advertising Agency : BBDO, Mexico
Executive Creative Director: Hector Fernandez
Creative Directors: Ruben Rocha, Agustín Esteban
Art Directors: Antonio Cué, Agustín Esteban
Copywriters: Omar Sanchez, Diego Gonzalez
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Archive for April, 2008
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TechnoratiHead&Shoulders: Mona Lisa
Head & Shoulders gives the Argentinean consumer a rude awakening: a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they don’t like what they see, reach out and grab a bottle.
The integrated campaign extends this top-of-head view to the mock second cover of a magazine and on outdoor posters featuring new renderings of Van Gogh’s self-portrait and the Mona Lisa. Users can also go online to make their own “head animation,” where you can design your own singing head-top face. Check out a few sample videos: Lollipop , Queen and Nessum Dorma .
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creative Team: Mariano Serkin, Maxi Itzkoff, Lucas Panizza, Norberto Vatrano
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Davivienda Bank: Russia, Middle East, UK
Advertising Agency: Leo Burnett , Bogotá, Colombia
Creative Directors: Carlos Murad, Otavio Schiavon
Art Directors: Andres Orozco, Camilo Carvajal
Copywriters: Camilo Carvajal, Andres Orozco
Illustrator: Andres Orozco
Photographer: Andre Klots
Origami: Maria P. Franco
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Electrolux: Noise awarness
In local cities all over Europe are people already paying attention to the giant AEG-Electrolux posters, which are measuring and displaying ambient noise levels. In London, the kids are deliberately shouting at the poster to raise the noise levels! AEG - Electrolux and blowUP are hosting this campaign to raise awareness on the issue of noise in and outside of the people’s homes and offer AEG laundry products as a solution to minimise it.
Learn more at www.noiseawareness.blogspot.com
Advertising Agency: Pronto Communication, Stockholm, Sweden
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Manpower: Glassworker wanted
Manpower, a “360 solution provider” in human resources management, has sometimes been victim of objections and vandalic actions. The creative idea is to communicate how Manpower is able to turn problems into actual job opportunities. The ambient media activity conceived to convey this concept is based on two simple materials: a transparent sticker that simulates a crack in the window, and a sign saying “Glassworker wanted”. This two materials will be stuck on the windows of all Manpower branch offices.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Bruno Miotto
Copywriter: Francesca Andriani
Photographer: Marco Vacca
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Manix Intense: Roller coaster, Marathon
Advertising Agency: CLM BBDO, Paris, France
Creative Director: Gilles Fichteberg, Jean-François Sacco
Art Director: Céline Artigau, Nicolas Hurez
Copywriter: Céline Artigau, Nicolas Hurez
Art Buyer: Sylvie Etchemaites
Illustrator: Jean-Paul Letellier, Hélio
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