This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.
Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Nice, but overdone
I dont feel like the average consumer would fully understand the concept behind this idea. To me a yellow safety line says just that–safety. I feel people would wonder to themselves why wonderbra was advertising safety… so to me this does not deliver on the brand promise or message.
[...] Wonderbra: Safety line Tags: Advertising | | | Salta [...]
WonderBra brings your chest together and up, not out. How could a bra stretch your chest outwards? there is no reason why a WonderBra ad should be featured on this site. Especially this one.
Some commenters obviously need to wear a WonderHumor…
Great campaign.
to each his own Thibaut. I prefer my creative to be a little challenging to achieve and rewarding to the viewer. But, hey, if you like easy crap, then who am I to say you have no standards?
Ditto…
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[...] Machen die übrigens öfters. Und grad noch eine. [...]
I tend to agree with Thibaut. I think the message is carried in an understandable and somehow funny way, all this thanks only to a yellow adhesive band. I wouldn’t call that “easy crap”, and can hardly see how sticking to the technicalities of WonderBra could make this campaign more “challenging to achieve and rewarding to the viewer”…
And finally, I really don’t understand why a WonderBra campaign shouldn’t be featured on this site. After all, even Mc Donalds or Coca Cola are, and their campaigns are not always worth the honor…
all said and done, will a woman buy this bra because of this ad? does it create desirability for the brand for the TG? Yes, I know men would laugh over this ad, but what about women?
[...] 最早创立于加拿大的魔术胸罩品牌Wonderbra的广告总是含蓄又充满创意，之前有不少精彩的例子，今天又看见这条在地铁里的户外广告。来自新加坡Euro RSCG广告公司，拥有Wonderbra女性的警戒线应更远离地铁一些……大赞！[via] [...]
Done before la. Aiyoh. BTW, most Sporean girls would not be ‘saved’ by Wonderbra you know. There’s only so much that those bra could help.
[...] Wonderbra Safety Line [...]
[...] 最早创立于加拿大的魔术胸罩品牌Wonderbra的广告总是含蓄又充满创意，之前有不少精彩的例子，今天又看见这条在地铁里的户外广告。来自新加坡Euro RSCG广告公司，拥有Wonderbra女性的警戒线应更远离地铁一些via] [...]
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