This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.
Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Nice, but overdone
I dont feel like the average consumer would fully understand the concept behind this idea. To me a yellow safety line says just that–safety. I feel people would wonder to themselves why wonderbra was advertising safety… so to me this does not deliver on the brand promise or message.
[...] Wonderbra: Safety line Tags: Advertising | | | Salta [...]
WonderBra brings your chest together and up, not out. How could a bra stretch your chest outwards? there is no reason why a WonderBra ad should be featured on this site. Especially this one.
Some commenters obviously need to wear a WonderHumor…
Great campaign.
to each his own Thibaut. I prefer my creative to be a little challenging to achieve and rewarding to the viewer. But, hey, if you like easy crap, then who am I to say you have no standards?
Ditto…
[...] Via: I believe in advertising [...]
[...] Machen die übrigens öfters. Und grad noch eine. [...]
I tend to agree with Thibaut. I think the message is carried in an understandable and somehow funny way, all this thanks only to a yellow adhesive band. I wouldn’t call that “easy crap”, and can hardly see how sticking to the technicalities of WonderBra could make this campaign more “challenging to achieve and rewarding to the viewer”…
And finally, I really don’t understand why a WonderBra campaign shouldn’t be featured on this site. After all, even Mc Donalds or Coca Cola are, and their campaigns are not always worth the honor…
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