On the 26th of March, World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day. In order to support this cause, agency Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede. Copy above the adhesives: “You can’t ignore child labour – kinderarbeid.nl” (kinderarbeid: child labour).

Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Creative Directors: Darre van Dijk, Piebe Piebenga
Copywriter: Léon van Hooijdonk
Art Director: Cynthia Tiebosch

found at AD Goodness