“Lights off, Switzerland. On March 29 at 8 pm, make a difference and help change the world.”
Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Florian Beck
Art Director: Jo-Wayne Peacock
Copywriters: Mario Nelson, Felix Freese
WWF - Earth Hour 2008: Light Switch Stickers
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Ads Hunters - Daily Creative Advertising Ideas said,
WWF Earth Hour Light Switch…
Earth Hour is a global campaign, held and supported by WWF. The main goals were to raise awareness about climate change and to get homes and businesses to reduce electricity use and turn off non-essential lights for one hour, on March 31 2008 (8-9pm)….
AngelicA said,
wonderful idea.wonderful execution. great job, guys!
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