Land Rover: Amphibious

May 31, 2008 at 15:33 · Filed under Print

“Excellent performance on land and water.”

Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Pipo Morano, Luis Campoverde
Art Directors: Luis Campoverde, Cesar Chica
Copywriter: Pipo Morano

FBTO health insurance: BokitoViewer

May 30, 2008 at 12:52 · Filed under Ambient/Outdoor/Direct

On 18 May a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. Health insurance company FBTO always offers simple solutions, so the weekend after the escape we distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.

Advertising Agency: DDB, Amsterdam, The Netherlands
Creative Director: Martin Cornelissen
Art Directors: Chris Sant, Marco Sluijter
Copywriters: Dieuwer Bulthuis, Jeroen de Korte

The National Federation of French Firemen: On the go

May 29, 2008 at 14:50 · Filed under Print

“We’re on the go every 10 seconds.”

Advertising Agency: Euro RSCG C&O, Paris, France
Creative Directors: Olivier Moulierac, Jerome Galinha
Art Director: Luc Braquet
Copywriters: Luc Braquet, Bruno Banaszuk, Thierry Chantier
Photographers: S.Gautier, P.Forget
Other additional credits: Albano Martins

Coca-Cola: The Unhuggables

May 28, 2008 at 15:50 · Filed under Film

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Advertising Agency: Santo, Buenos Aires, Argentina
General Creative Directors: Maximiliano Anselmo, Sebastián Wilhelm
Creative Director: Pablo Minces
Agency producer: Abigail Harding
Production company: Landia, Buenos Aires
Director: Andrés Fogwill
Executive producer: Claudio Amoedo
Post production: Che Revolution Post
Music: Daniel Fainzilver

Schwarzkopf: Naturally Beautiful Hair

May 28, 2008 at 10:21 · Filed under Print

Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Jens Theil, Gerrit Zinke
Art Director: Gerrit Zinke

Inlingua: Tongue

May 27, 2008 at 17:57 · Filed under Ambient/Outdoor/Direct

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Directors: Lorenz Ritter, Sven Klohk
Art Director: Kay-Owe Tiedemann

International Human Rights Day: Biscuit

May 27, 2008 at 14:00 · Filed under Ambient/Outdoor/Direct

To commemorate International Human Rights Day, Amnesty International Hong Kong and other social groups organized a street exhibition to remind people of persisting human rights problems around the world, where enormous efforts have still to be made. A rope is used to hang the man in the biscuit pack. People who donate money to Amnesty International can purchase this at the exhibition, and then untie the rope to save the man from hanging. A small booklet attached lightheartedly suggests other uses of rope.

Advertising Agency: Grey, Hong Kong

Volkswagen RNS 510 Navigation System: Freddie, John, Michael

May 26, 2008 at 15:16 · Filed under Print

“Navigation and entertainment in one. The RNS 510 Navigation System.”

Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff

Nintendo DS: Shoes

May 26, 2008 at 08:50 · Filed under Print

“Never unplug”

Advertising Agency Leo Burnett, Milan, Italy

Fiat Panda: Edible Paper

May 26, 2008 at 08:37 · Filed under Ambient/Outdoor/Direct

“100% edible paper. Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.”

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Neri Oddo

Volkswagen Park Distance Control: Golf, Touran, Golf variant

May 24, 2008 at 23:01 · Filed under Print

Advertising Agency: DDB, Berlin, Germany
Creative Directors: Bert Peulecke, Stefan Schulte
Art Directors: Gen Sadakane, Tim Stübane
Copywriter: Jan Hendrik Ott
Chief Creative Officer: Amir Kassaei
Photographer: David Cuenca
Account Executives: Mia Drexl-Schegg, Silke Lagodny

Ace: Sushi

May 23, 2008 at 17:42 · Filed under Print

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Freuli
Copywriter: Paolo Moretti
Photographer: Zona 13

MTV Pulse: Head

May 23, 2008 at 12:46 · Filed under Print

“Bang your head.”

Advertising Agency: DDB, Paris, France

Venus: Escalator

May 23, 2008 at 09:48 · Filed under Ambient/Outdoor/Direct

Bring to life the smooth shave benefit of Gilette Venus in a unique way, using ambient as the medium. They built and installed a smooth giant leg in one of the busiest MRT stations in Singapore. Daily commuters in the country largest MRT station saw the instalation which gave the illusion that people holding the handrail were running there hands down the smooth leg, while the product was revealed on the handrail itself and on the banners nearby.

Advertising Agency: BBDO Guerrero Ortega, Philippines
Executive Creative Directors: David Guerrero, David Lubars
Creative Directors: Joni Caparas, Joel Limchoc, Simon Welsh
Copywriters: Gunter Liermann, Maui Reyes
Art Directors: Joni Caparas, Ming-mei Hung
Photographer: Jonathan Tay
Advertiser’s Supervisors: Jennifer Dauer, Brenda Bynarowicz, Kimberly Doebereiner

Braun: Evolution

May 22, 2008 at 00:45 · Filed under Print

Advertising Agency: BBDO, Dusseldorf, Germany
Creative Directors: Toygar Bazarkava, Stefan Vonderstein
Art Directors: Ronald Liedmeier, Olaf Reys
Copywriter: Ingo Hoentschke
Art Director: Lidia Pranjic

Viña Monty: Noé

May 21, 2008 at 13:26 · Filed under Print

“Great with all kinds of meat and roast.”

Advertising Agency: DDB, Madrid, Spain
Executive Creative Director: José Gamo
Creative Directors: Jon Lavín, Quique Camina
Art Director: Quique Camina
Copywriter: Jon Lavín
Illustrator: Francisco Solé

Tiji TV: Children

May 20, 2008 at 10:16 · Filed under Print

“Tiji TV as imaginative as children. www.tiji.fr”

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Matthieu Elkaim
Artistic Director: Pierrette Diaz
Art Buyer: Marine Rolland
Advertiser’s Supervisor: Thomas Granger
Account Supervisor: Michel Mimran
Peintre: Richard N’Go
Illustrator: Pierrette Diaz

Live Poker: Miss, KKK, Robber

May 19, 2008 at 15:00 · Filed under Print

Nike: Cool Under Pressure

May 19, 2008 at 02:11 · Filed under Film, Web

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Advertising Agency: Wieden + Kennedy, London, United Kingdom

Mebucaïne: Cake, Pineapple, Sushi, Pizza

May 18, 2008 at 10:50 · Filed under Print

Flatazor Prestige Senior: Frisbee

May 17, 2008 at 17:42 · Filed under Print

SMINT: Onion, Tobacco, Whiskey

May 17, 2008 at 17:25 · Filed under Print

QUIT Anti Smoking Charity: X-Ray lungs

May 16, 2008 at 06:49 · Filed under Ambient/Outdoor/Direct

A new medium called adbins for Quit, the stop smoking charity, shows a set of lungs, transparent in the middle so you can see all the discarded cigarette ends inside the bin.

Advertising Agency: Saatchi & Saatchi, London, United Kingdom
Executive Creative Directors: Paul Silburn & Kate Stanners
Art Directors: Dave Askwith, Rob Porteous
Copywriters: Rob Porteous, Dave Askwith

Ecostore: Street

May 16, 2008 at 01:08 · Filed under Ambient/Outdoor/Direct

Advertising Agency: TBWA\Whybin, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative: Anita Young
Photographer: Mark McLean
Producer: Sam Attenborough

Amnesty International: Everybody

May 15, 2008 at 14:11 · Filed under Print

“Everybody is against everybody. Somebody has to be for them”

Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Chacho Puebla, Joao Roque
Art Director: Ricardo Toledo
Copywriters: Chacho Puebla, Bruno Ribeiro
Illustrator: Mico