Land Rover: Amphibious
“Excellent performance on land and water.”
Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Pipo Morano, Luis Campoverde
Art Directors: Luis Campoverde, Cesar Chica
Copywriter: Pipo Morano
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Archive for May, 2008
FBTO health insurance: BokitoViewer
On 18 May a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. Health insurance company FBTO always offers simple solutions, so the weekend after the escape we distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.
Advertising Agency: DDB, Amsterdam, The Netherlands
Creative Director: Martin Cornelissen
Art Directors: Chris Sant, Marco Sluijter
Copywriters: Dieuwer Bulthuis, Jeroen de Korte
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The National Federation of French Firemen: On the go
“We’re on the go every 10 seconds.”
Advertising Agency: Euro RSCG C&O, Paris, France
Creative Directors: Olivier Moulierac, Jerome Galinha
Art Director: Luc Braquet
Copywriters: Luc Braquet, Bruno Banaszuk, Thierry Chantier
Photographers: S.Gautier, P.Forget
Other additional credits: Albano Martins
* *
Coca-Cola: The Unhuggables
Advertising Agency: Santo, Buenos Aires, Argentina
General Creative Directors: Maximiliano Anselmo, Sebastián Wilhelm
Creative Director: Pablo Minces
Agency producer: Abigail Harding
Production company: Landia, Buenos Aires
Director: Andrés Fogwill
Executive producer: Claudio Amoedo
Post production: Che Revolution Post
Music: Daniel Fainzilver
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Schwarzkopf: Naturally Beautiful Hair
Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Jens Theil, Gerrit Zinke
Art Director: Gerrit Zinke
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Inlingua: Tongue
Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Directors: Lorenz Ritter, Sven Klohk
Art Director: Kay-Owe Tiedemann
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International Human Rights Day: Biscuit
To commemorate International Human Rights Day, Amnesty International Hong Kong and other social groups organized a street exhibition to remind people of persisting human rights problems around the world, where enormous efforts have still to be made. A rope is used to hang the man in the biscuit pack. People who donate money to Amnesty International can purchase this at the exhibition, and then untie the rope to save the man from hanging. A small booklet attached lightheartedly suggests other uses of rope.
Advertising Agency: Grey, Hong Kong
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Volkswagen RNS 510 Navigation System: Freddie, John, Michael
“Navigation and entertainment in one. The RNS 510 Navigation System.”
Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff
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Fiat Panda: Edible Paper
“100% edible paper. Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.”
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Neri Oddo
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Volkswagen Park Distance Control: Golf, Touran, Golf variant
Advertising Agency: DDB, Berlin, Germany
Creative Directors: Bert Peulecke, Stefan Schulte
Art Directors: Gen Sadakane, Tim Stübane
Copywriter: Jan Hendrik Ott
Chief Creative Officer: Amir Kassaei
Photographer: David Cuenca
Account Executives: Mia Drexl-Schegg, Silke Lagodny
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Ace: Sushi
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Freuli
Copywriter: Paolo Moretti
Photographer: Zona 13
* *
Venus: Escalator
Bring to life the smooth shave benefit of Gilette Venus in a unique way, using ambient as the medium. They built and installed a smooth giant leg in one of the busiest MRT stations in Singapore. Daily commuters in the country largest MRT station saw the instalation which gave the illusion that people holding the handrail were running there hands down the smooth leg, while the product was revealed on the handrail itself and on the banners nearby.
Advertising Agency: BBDO Guerrero Ortega, Philippines
Executive Creative Directors: David Guerrero, David Lubars
Creative Directors: Joni Caparas, Joel Limchoc, Simon Welsh
Copywriters: Gunter Liermann, Maui Reyes
Art Directors: Joni Caparas, Ming-mei Hung
Photographer: Jonathan Tay
Advertiser’s Supervisors: Jennifer Dauer, Brenda Bynarowicz, Kimberly Doebereiner
* * * ½
Braun: Evolution
Advertising Agency: BBDO, Dusseldorf, Germany
Creative Directors: Toygar Bazarkava, Stefan Vonderstein
Art Directors: Ronald Liedmeier, Olaf Reys
Copywriter: Ingo Hoentschke
Art Director: Lidia Pranjic
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Viña Monty: Noé
“Great with all kinds of meat and roast.”
Advertising Agency: DDB, Madrid, Spain
Executive Creative Director: José Gamo
Creative Directors: Jon Lavín, Quique Camina
Art Director: Quique Camina
Copywriter: Jon Lavín
Illustrator: Francisco Solé
* * * ½
Tiji TV: Children
“Tiji TV as imaginative as children. www.tiji.fr”
Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Matthieu Elkaim
Artistic Director: Pierrette Diaz
Art Buyer: Marine Rolland
Advertiser’s Supervisor: Thomas Granger
Account Supervisor: Michel Mimran
Peintre: Richard N’Go
Illustrator: Pierrette Diaz
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Live Poker: Miss, KKK, Robber
“Become the king of bluff. Live Poker Magazine”
Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Artistic Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Art Buyer: Sophie Mégrous
Advertiser’s Supervisor: Thomas Granger
Account Supervisor: Georges Djen
Photographer: David Stewart
Retouching: B’pong
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