Ace Bleach is the ultimate stainbuster and these ads demonstrates its stain removal power to the viewer by actually letting the stain disappear, leaving only a white, immaculate fabric. The idea leverages on the blind spot we all have in our eyes and the ability of the brain to reconstruct the missing information filling the emtpy space with the same texture and color that surround it.
Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director / Copywriter: Barbara Cicalini
Art Director: Daniele Freuli
Photographer: Andrea Pisapia