“100% edible paper. Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.”
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Neri Oddo
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