Advertising Agency: Cutwater, San Francisco, United States
found at Set Your Style
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AngelicA said,
oh yeah v appealing yey..they’ll buy like crazy.
wtf? o.O
Le Roi said,
What’s Levis about it? Could be any Jeans.
Giusy said,
No it’s levis 501. It’s a viral. You can do it with other jeans. But i advise against you to do it with skinny jeans 
Le Roi said,
It’s got no branding. And I don’t miss a logo, I miss any connection to any brand.
ben said,
Mild rip-off of the awesome Rayban viral me thinks.
http://www.youtube.com/watch?v=-prfAENSh2k
giusy said,
read this article…. It could help you to understand. http://blog.wired.com/underwire/2008/05/levis-jeans-beh.html
pierreyann.org » links for 2008-05-15 said,
[...] Levi’s: Guys Backflip into Jeans Viral video for Levi’s jeans, in the same genre as the Rayban one (tags: advertising marketing viral) [...]
Le Roi said,
Nah, nothing new in the wired blog. I still believe Levis conquered the video after it was done and now acts like it was intended to be a viral for them. Which I still believe it is not, but I can’t prove.
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