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Archive for May, 2008

QUIT Anti Smoking Charity: X-Ray lungs

A new medium called adbins for Quit, the stop smoking charity, shows a set of lungs, transparent in the middle so you can see all the discarded cigarette ends inside the bin.

Advertising Agency: Saatchi & Saatchi, London, United Kingdom
Executive Creative Directors: Paul Silburn & Kate Stanners
Art Directors: Dave Askwith, Rob Porteous
Copywriters: Rob Porteous, Dave Askwith


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Ecostore: Street

Advertising Agency: TBWA\Whybin, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative: Anita Young
Photographer: Mark McLean
Producer: Sam Attenborough


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Amnesty International: Everybody

“Everybody is against everybody. Somebody has to be for them”

Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Chacho Puebla, Joao Roque
Art Director: Ricardo Toledo
Copywriters: Chacho Puebla, Bruno Ribeiro
Illustrator: Mico


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Audi Q7: Mona Lisa

“Audi Q7 with Advanced plus package. A masterpiece with much more.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Michelangelo Cianciosi
Photographer: Paolo Franco
Illustrator: Martin & Rainone


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Interflora: Bug

“In the world there’s a person that sees the beauty in you.
Remember, May 11th is Mother’s Day.”

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director / Illustrator: Ignazio Morello
Copywriter: Alessandra Romani


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Pantene: Rapunzel

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Nicole Ellerton
Copywriter: Nicole Ellerton
Producer: Full Serve Productions
Prop Builder: Swayze Props and Sets.


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ENPA: Mouse, Bird, Fish

“An animal in captivity has only one wish: to escape. Enpa

Advertising Agency: McCann Erickson, Milan, Italy
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Photographer: Thomas Lavezzari


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Levi’s: Guys Backflip into Jeans

Advertising Agency: Cutwater, San Francisco, United States


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Audi A4 Avant: Thermo vision

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Hugo Gallardo, Francesco Guerrera
Copywriter: Nicola Lampugnani
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio


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Audi A4 Avant: Thermo vision

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Hugo Gallardo, Francesco Guerrera
Copywriter: Nicola Lampugnani
Production Company: Movie Magic
Director: Marcus Walter
Post Production Company: La Maison


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SOS Sahel: Fat Death

“In Africa, not everyone dies from hunger.”

Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sébastien Vacherot, Manoelle Van Der Vaeren
Art Director: Marielle Postec
Copywriter: Thomas Olivri
Photographer: Michel Dubois


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Gazeta Mercantil: Dollar, Yen, Euro

Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Mario D’Andrea
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Gustavo Gusmão
Illustrator: Pedro Izique


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Biblioteq Creative Books: Beef, Fan, Mouse, Candle

“Feel inspired. Biblioteq – Creative Books.”

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Andrew Whitehouse
Art Director: Andrew Whitehouse


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Big Brother on Channel TEN: Bus Stop

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Creative Team: Andrew Tinning, Ryan Albuino, Andrew Chu


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ACE Gentile: Veins

Nothing respects the colours of your clothes and preserves their brightness from the flow of time like Ace Gentile does. The idea starts from that statement to tell that Ace Gentile gives a new life to colours at every wash. We tried to give it back throughout a synthetic key-visual that uses the metaphor of blood-flowing under the “skin” of the clothes. The concept is that colours are alive when you wash your clothes with Ace Gentile: a shirt sleeve is outlined by human veins and the headline completes the ad talking of “Lively Colours”.

Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Federica Facchini
Copywriter: Marco Carucci
Post production: Studio Ros


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Zero Tolerance Against Graffiti: Banned posters

ZeroTAG (Zero Tolerance Against Graffiti) strikes again, this time banning the posters for the graffiti inspired Adidas Cope collection. Citizens were warned to ‘distinguish themselves during this enforcement by wearing plain attire’. www.zero-tag.org

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Senior Art Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Outdoor Media: Adshell


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Novartis, Otrivin: Hounds

“Blocked nose? Otrivin.”

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Company Name: Saatchi & Saatchi Simko, Geneve
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Rob Perry
Photographer: Davide Bodini


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Novartis, Otrivin: Hound

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Company Name: Saatchi & Saatchi Simko, Geneve
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Production Company: The Family
Director: Stefano Quaglia
Post Production Company: X-changes VFX
Sound design: Greenmovie


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Heineken DraughtKeg: Pizzas, CDs

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Salvatore Li Vecchi
Photographer: Fulvio Bonavia


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Pirelli: High-chair

Advertising Agency: Leo Burnett, Milan, Italy
Creative Executive Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Stefano Volpi
Art Director: Roberto Piazza
Copywriter: Davide Valenti
Photographer: Davide Bodini


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123fleurs.com: Jack in the box, Planes

“Flowers would have been a better idea.”

Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriter: Mathieu Grichois, Lessly Chmil
Photographer: Romain Laurent, Corbis credits
Retoucher: Le Bureau, Davis Martin & Benoit Monceau


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Bloodbuster: Llama, Killer Klowns, Shock Waves, The Stuff

“Believe us, cinema can still astonish you.”

Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Stefano Campora


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