A new medium called adbins for Quit, the stop smoking charity, shows a set of lungs, transparent in the middle so you can see all the discarded cigarette ends inside the bin.
Advertising Agency: Saatchi & Saatchi, London, United Kingdom
Executive Creative Directors: Paul Silburn & Kate Stanners
Art Directors: Dave Askwith, Rob Porteous
Copywriters: Rob Porteous, Dave Askwith
This approach does not work. It will only make smokers angry, or guilty, or both. As effective as the “Stop war! Start peace!” cretinism. This charity people don’t know what to do with money.
[...] via ibeliveinadv.com [...]
[...] QUIT Anti Smoking Charity: X-Ray lungs A new medium called adbins for Quit, the stop smoking charity, shows a set of lungs, transparent in the middle so you can see all the discarded cigarette ends inside the bin. (tags: advertising) [...]
When I was a smoker, I would have enjoyed putting cigarette butts into that. In fact, that charity could make a lot of money selling those to bars. People would start decorating the lungs, adding legs and dialog bubbles…I can just see it.
[...] A agência Saatchi & Saatchi, de Londres, desenvolveu uma campanha especial anti-tabaco, que envolveu o desenvolvimento de recipientes para depósito de beatas que mostra pulmões a encherem-se de beatas. Mais imagens aqui. [...]
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If a company can make money selling “Death” brand cigarettes or coffin shaped cigarette boxes – then these bins won’t do *anything* to curb smoking.
im surprised there are any butts in there at all. usually the the trash that smokes just toss their waste on to the ground.
also love the noting of the typical reaction of people that when someone points out how wrong and stupid you are is to be proud of how wrong and stupid you are. as if you win somehow.
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