Bring to life the smooth shave benefit of Gilette Venus in a unique way, using ambient as the medium. They built and installed a smooth giant leg in one of the busiest MRT stations in Singapore. Daily commuters in the country largest MRT station saw the instalation which gave the illusion that people holding the handrail were running there hands down the smooth leg, while the product was revealed on the handrail itself and on the banners nearby.
Advertising Agency: BBDO Guerrero Ortega, Philippines
Executive Creative Directors: David Guerrero, David Lubars
Creative Directors: Joni Caparas, Joel Limchoc, Simon Welsh
Copywriters: Gunter Liermann, Maui Reyes
Art Directors: Joni Caparas, Ming-mei Hung
Photographer: Jonathan Tay
Advertiser’s Supervisors: Jennifer Dauer, Brenda Bynarowicz, Kimberly Doebereiner