“Navigation and entertainment in one. The RNS 510 Navigation System.”
Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff
I see where they were going with this, but the whole thing seems week and doesn’t make much sense at first glance. I’m only a design student, but it seems as if one shouldn’t have to read all the words on the page in order to understand the meaning of the imagery.
[...] Via: I believe in adv. [...]
[...] Drei sehr schöne Anzeigen für ein Navigationssystem von Volkswagen. Man schafft den Bogen ziemlich schnell, muss dann aber trotzdem noch die Line lesen um zu wissen welches Produkt genau beworben wird. Wenn ihr auf “mehr lesen” klicht seht ihr noch die beiden letzten Motive mit John Travolta und Michael Jackson. Via ibelieve. [...]
[...] fonte: [...]
[...] I believe in advertising Tags: freddie mercury, john travolta, michael jackson, publicité, [...]
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