ZeroTAG (Zero Tolerance Against Graffiti) strikes again, this time banning the posters for the graffiti inspired Adidas Cope collection. Citizens were warned to ‘distinguish themselves during this enforcement by wearing plain attire’. www.zero-tag.org
Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Senior Art Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Outdoor Media: Adshell
*yawn*
The fact that ZeroTag would do this destruction to Adshels they don’t have ownership to, is a act of vandalism itself. That’s the main thing that makes this horribly bad communication. I can understand that ZeroTAG might be proud that they have shown their opinion on Foot Locker’s Adshels, but Lifelounge should be ashamed of making communication that attacks other ads to make their point. This job should be removed from the site.
Chad, ZeroTAG isn’t really an anti-graffiti outfit, it’s a joke intended to sell trainers.
Remember when viral marketing was original?
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