Advertising Agency: TBWA\Paris, France
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier
Account Supervisor: Anne Vincent/Tiphaine Ruault du Plessis
Advertising Agency: Saatchi & Saatchi, New York, USA
Executive Creative Director: Tony Granger
Creative Director: Kerry Keenan, Alison Gragnano
Art Director: Michael Schachtner,Menno Kluin
Copywriter: Julia Neumann
Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network’s taken the best components of other more established online social networking sites – Facebook, LinkedIn, Twitter, etc. – and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott’s Clamato Caesar.
Single feature spotlight vignettes released via the online video sharing landscape all lead the audience to Lamato.net where a full tour of the site’s features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directed everybody interested in learning about more genuinely social ideas to the main Mott’s Clamato website for further inspiration.
Advertising Agency: TribalDDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho
For the first time, a home was built inside a lake in downtown Buenos Aires next to the Planetarium, a neuralgic urban and tourist point. A sign read: The North of Argentina needs your help. Thousands of people saw it on their way to work. The entire country learned about it on TV news shows, on the radio, and in the most important journals. Over 60,000 calls and an increase in donations were achieved. And most importantly, the citiznes became aware of a situation that until then seemed remote.
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Executive Creative Directors: Seto Olivieri, Pablo Capara
Creative Director: Fernando Militerno
Copywriters: Bernardo Wisky, Marina Caminal, Ramiro Gamallo, Fernando Militerno
Art Director: Fernando Militerno
Account Supervisor: Andrea Prats
Advertiser’s Supervisor: Diego Salamone
Agency Producer: Nano Tidone
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Catalyst: Sue Gill
Executive Creative Director: Rui Alves
Creative Director: Matthew Brink, Adam Livesy
Art Directors: Miguel Nunes, Andre Vrdoljak
Copywriters: Andre Vrdoljak, Miguel Nunes
Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. Despite the rapidly growing numbers of homeless and hungry people on the streets, more fortunate citizens tend to drive by and ignore them. They were briefed to help Feed SA target consumers more efficiently in order to increase contributions. They placed decals of hungry, begging street children at the bottem of supermarket shopping trolleys bearing the Feed SA website and the line. “See how easy feeding the hungry can be?”. Any food placed into the trolley appeared to be given to the child. Collection tins were also placed at the till points and bins for food contributions were positioned at exits. Their message was seen by hundreds of shoppers every day for the cost of a few decals, resulting in a marked increase in donations and a significant boost in website traffic.
Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa.
found at directdaily
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