Advertising Agency: TBWA\Paris, France
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier
Account Supervisor: Anne Vincent/Tiphaine Ruault du Plessis
Advertising Agency: Saatchi & Saatchi, New York, USA
Executive Creative Director: Tony Granger
Creative Director: Kerry Keenan, Alison Gragnano
Art Director: Michael Schachtner,Menno Kluin
Copywriter: Julia Neumann
Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network’s taken the best components of other more established online social networking sites – Facebook, LinkedIn, Twitter, etc. – and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott’s Clamato Caesar.
Single feature spotlight vignettes released via the online video sharing landscape all lead the audience to Lamato.net where a full tour of the site’s features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directed everybody interested in learning about more genuinely social ideas to the main Mott’s Clamato website for further inspiration.
Advertising Agency: TribalDDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho
For the first time, a home was built inside a lake in downtown Buenos Aires next to the Planetarium, a neuralgic urban and tourist point. A sign read: The North of Argentina needs your help. Thousands of people saw it on their way to work. The entire country learned about it on TV news shows, on the radio, and in the most important journals. Over 60,000 calls and an increase in donations were achieved. And most importantly, the citiznes became aware of a situation that until then seemed remote.
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Executive Creative Directors: Seto Olivieri, Pablo Capara
Creative Director: Fernando Militerno
Copywriters: Bernardo Wisky, Marina Caminal, Ramiro Gamallo, Fernando Militerno
Art Director: Fernando Militerno
Account Supervisor: Andrea Prats
Advertiser’s Supervisor: Diego Salamone
Agency Producer: Nano Tidone
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Catalyst: Sue Gill
Executive Creative Director: Rui Alves
Creative Director: Matthew Brink, Adam Livesy
Art Directors: Miguel Nunes, Andre Vrdoljak
Copywriters: Andre Vrdoljak, Miguel Nunes
Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. Despite the rapidly growing numbers of homeless and hungry people on the streets, more fortunate citizens tend to drive by and ignore them. They were briefed to help Feed SA target consumers more efficiently in order to increase contributions. They placed decals of hungry, begging street children at the bottem of supermarket shopping trolleys bearing the Feed SA website and the line. “See how easy feeding the hungry can be?”. Any food placed into the trolley appeared to be given to the child. Collection tins were also placed at the till points and bins for food contributions were positioned at exits. Their message was seen by hundreds of shoppers every day for the cost of a few decals, resulting in a marked increase in donations and a significant boost in website traffic.
Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa.
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser’s Supervisor: Helen Farquhar
Retoucher: Dennis Monk
Perle ai Porci is a Music Festival for emerging artists.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Director: Lorenzo Bassano
Production Company: The Mach2
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guererra
Copywriter: Nicola Lampugnani, Bruno Vohwinkel
Photographer: Pixelway
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Rosella Tito
Copywriter: Vicky Gitto
Illustrator: Rosella Tito
Photographer: Giacomo Biagi
Advertising Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Art Director: Cyril Drouot
Copywriter: Alban Galle
Photographer: Dimitri Daniloff
Account Supervisor: Laurence Dupas-Gelin
Advertising Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Pierre-Louis Messager
Art Director: Ingrid Varetz
Photographer: Vincent Fournier
Art Buyer: Barbara Chevalier
Account Supervisor: Fran?ois Michel/Nelly Manoukian
Advertising Agency: FP7 DOHA, QATAR
Creative Director: Fadi Yaish
Art Director: Kalpesh Patankar
Copywriter: Kalpesh Patankar
Photographer: Jeremy Wong/Nemesis Pictures
Illustrator: Mirage Works
Account Supervisor: Charbel Mezher
Advertising Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Art Director: Philippe Taroux/Benoit Leroux
Copywriter: Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisor: François Michel/Nelly Manoukian
Other Credits: Baptiste Masse (3D Designer)
Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Julie Maunder/Gareth Lessing
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Account Supervisor: Paul Binikos
Advertiser’s Supervisor: Danielle Moolman
Advertising Agency: BBDO Campaign, Düsseldorf, Germany
Advertising Agency: Almap BBDO Comunicações, São Paulo, Brazil
Every year, 5 million children die due to malnutrition. However, they don’t hear or read about it because it happens every day. This is a forgotten catastrophe with no news value. The brief: Put malnutrition on the agenda, make people contribute and strengthen the brand of Médecins Sans Frontièrs in Sweden. Since people tend to close their eyes and ears when they see or hear about starving children, they needed something different. During one week over 1,300 child coffins were spread around Stockholm. Every coffin had the message “Save a life, text a coffin away”. As part of the campaign, child coffins containing information on malnutrition were sent to news stations, delivered straight to the editor-in-chiefs. The campaign kicked off with a silent march through Stockholm made by the employees at MSF (everyone carrying a coffin), that way they gathered the whole organisation. The march ended up at a huge coffin pile, in the middle of Stockholm’s shopping and financial district, where an informal press conference was held. As people donated money with their cell phones, the coffins were removed from the streets one by one. The people of Stockholm could literally see that they were saving lives. The campaign got over 15 minutes of tv-time. In September, 164 articles about MSF were published (compared to a monthly average of 66,5). Over 80,000 euros were donated. The face-to-face donations increased with 25 percent (results last year went down). The long-term results will be very positive. Silver Direct Lions Winner.
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden.
A Lego Education Centre recently opened in Brisbane and to create awareness Publicis Mojo Brisbane took advantage of the safety bubble-mats found on steps and footpaths around the city.
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Directors: Lee Griffin, Mike Watson
Copywriter: Mike Watson
Producer: Shay Devery
Photographer: John Bowden
Anything and Whatever are the names of two soft drinks created in Singapore alongside each other, by the company Out Of The Box Pte Ltd. The drinks have a unique packaging concept such that every beverage has a generic design, with no way of telling what flavour is contained in the can. This prevents the consumers from being aware of the flavour of the purchased beverage until they drink it. The result: Vending machines that let consumers stick their hands into scenarios where they didn’t know what was going to come out.
Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo
Group CD / Art Director: Guy Futcher
Art Director: BRENDAN DONNELLY
Retoucher: Sally Liu, Procolor, Singapore
Typographer: Jeffrey Oley
Photographer: Xuan Ong, Groovy Studio
Producer – Sidney Stella Lim/Jasmine Lim, Groovy Studio, Singapore
Account supervisor – Betty Tsai
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Illustration/3D: Balalò
“Only the safest programs for your kids. SKY.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Vincenzo Celli, Peppe Cirillo
Art Director: Peppe Cirillo
Copywriter: Vincenzo Celli
Photographer: Andrea Melcangi
