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Amnesty International: Olympic Games

Advertising Agency: TBWA\Paris, France
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier
Account Supervisor: Anne Vincent/Tiphaine Ruault du Plessis


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Farfa said,

June 30, 2008 @ 6:40 pm

Wonderful!

Amnesty International | Olimpíadas de Pequim 2008 | Brainstorm #9 said,

June 30, 2008 @ 6:41 pm

[...] | Via I Believe in Ad [...]

maduoyuan said,

June 30, 2008 @ 7:05 pm

ignorant

hubschraubermuetze.de » Blog Archiv » Treffen der Jugend der Welt said,

June 30, 2008 @ 8:33 pm

[...] 8.06. · Treffen der Jugend der Welt In einem Monat werden die 29. Olympischen Sommerspiele eröffnet. Amnesty International drückt alles dazu zu sagende in einem Bild aus. [via ibia] [...]

Erik said,

June 30, 2008 @ 11:17 pm

Great, really great ad

Phil K. said,

June 30, 2008 @ 11:24 pm

Are these ads real? The ad lists the URL “www.amnesty.com”, while Amnesty International is found at “www.amnesty.org”.

Conrad said,

July 1, 2008 @ 12:02 am

This is ridiculous and irresponsible. What’s so great about it? Even if human rights need to be improved in China, the ugliest thing ever is to tie political issues with sports. It’s humiliating chinese as if they like to torture each other while they’re not. It’s also humiliating the athletes as if they’re morally wrong going to the Beijing Olympics after all these years of hard work.

Is this a sense of humor? Just imagine as if we make a print ad talks about the sportsmanship of French with the photo of adorable legendary soccer player Zidane head-butting in the last match of World Cup, and ignore all the glory he got from all the hard work these years. It’s the same.

sicen said,

July 1, 2008 @ 3:32 am

cao!

chen said,

July 1, 2008 @ 12:02 pm

i’m a chinese,i love my motherland.
thank for all “anti-China” ,you make china more united and more powerful.

FUCK! said,

July 1, 2008 @ 12:25 pm

CAO NI DA YE DE,TBWA\Paris, France

placiturne » Amnesty International - Pekin 2008 said,

July 1, 2008 @ 6:32 pm

[...] autres visuels sur l’article de I Believe in Ad Share and Enjoy: Ces icônes sont des liens vers des sites de partage de signet sociaux où les [...]

smile said,

July 1, 2008 @ 8:24 pm

Erik,
smile, sometimes.

derhenry.net said,

July 1, 2008 @ 10:33 pm

Olympische Spiele 2008…

Kaum ist die Fußball-EM vorbei, steht auch schon das nächste Sport-Event vor der Tür. Ich bin ja schon kein Fußballfan - obgleich ich dieses Jahr so viele Spiele gesehen habe wie noch nie -, aber die Sommerspiele wecken bei mir keinerlei Interess……

Isaac said,

July 2, 2008 @ 12:33 pm

This page have a virus?

Rui Silva said,

July 2, 2008 @ 6:24 pm

Dont forget to make the same type of Adv for Guantanamo, Iraq and Palestine, among others..OK !
Thank you in advance

bixbite said,

July 5, 2008 @ 7:44 am

I am a chinese.
maybe most of foreigner considered the china as a dread country in this world? however most truth has been covered not only outside but also our motherland.tibet issue is not similar as your imagine.i want to ask a question what is the motto of the buddhism?peace and great harmony.so why these monks made a rebellion?they said the tibet need the right of freedom,but do you understand what right they want? military?
do you hope the tibet like as the IRA or Chechnya or ETA?
i accept our country is not like yours country in the human right , but we just need the international community ought take appropriate measure to improve not indignity.
because we are chinesse that people of china.
appreciate.

poo said,

July 7, 2008 @ 5:13 am

France, a narrow country serious prejudice, not on the romance and a symbol of freedom.

We need a full civilization, green, democratic Olympics to let them shut up. Refueling China !!!!!

C said,

July 7, 2008 @ 7:47 am

Smile at those performances acted by the notorious vaudevillian veteran of Amnesty International. This is what we Chinese have to face as a great nation, “What doesn’t destroy me, only makes me stronger!!!”

Amnesty International: Olympic Games :: AllTomorrow said,

July 7, 2008 @ 3:29 pm

[...] This campaign for human rights for Amnesty International are particularly poignant. Agency’s TBWAParis, via I Believe in Advertising. [...]

OC said,

July 8, 2008 @ 3:38 pm

Ugly TBWA\Paris, France,
why did u tie politics with sportsgames?
I believe
“What doesn’t destroy me, only makes me stronger!!!”
And thanks “I Believe in Ad” tell us this.

Ryan said,

July 11, 2008 @ 6:20 pm

Just want to point something out:

To all the people from china talking about how they love their country and its not as bad as everybody says:

Your government goes to HUGE lengths to ensure that you stay blissfully ignorant of all of the injustices taking place every single day in your country.

Ian said,

July 11, 2008 @ 8:10 pm

Unless the organ harvesting that is going on with prisoners in China and the torture of Falun Gong practitioners is a lie, then why are the Chinese in these postings upset with with these ads?
Do you think that these human rights violation are a secret? Do you want the world to forget? Americas not wonderful but it really true that you get the government you deserve.

Brunny said,

July 11, 2008 @ 8:45 pm

I’m a member of Amnesty but I don’t think it’s productive to say that the olympics should only go to countries with a good human rights record. If this was the case perhaps we should have them every 40 years or 400 rather than every 4.

This has never been the case in the past (even the US had the olympics in the past, the country responsible for more torture throughout the world than any other). The olympics is not a vindication of the Chinese government, it does not prove that the world accepts what they do to Tibetans, dissidents and practitioners of Falun Gong.

I’m not saying the Chinese government should not be put under pressure. Just don’t take it out on the Chinese people. Sport and politics are separate.

Rob Cockerham said,

July 11, 2008 @ 11:30 pm

Who sends Tanks in against Protesters?

bixbite said,

July 12, 2008 @ 9:32 am

Rob Cockerham said,

July 11, 2008 @ 11:30 pm

Who sends Tanks in against Protesters?

if you want to save us in1989,why dont you appeal your army come here.
all of things is bullshit! our country is not so good that you considered,but we dont wish this country to be destoryed.everyone should understand every family has its domestic affairs?thus dont insult us by your creative pics.this work was disgusting to us !
to think about youself,when our country encouter a huge earthquake where are you hide?

Randy said,

July 13, 2008 @ 10:57 am

As a chinese, I support this country and I like those ad. To become a greater country, we(chinese) must face the current issues of China, denying it is not a mature act

sent from: fav.or.it [FID585916]

La campaña rechazada por AI que ganó el león de bronce en Cannes « Mare Magnum said,

July 13, 2008 @ 3:33 pm

[...] en I Believe in Adv y en Marketing y Otras [...]

stupid ads said,

July 13, 2008 @ 10:06 pm

ohya, only china is no freedom and kill the human right. only the romantic FRENCH is freedom for all. SUCK. CAN I ASK WHAT THE FRENCH DOING IN VIETNAM? HOW THE FRENCH GIVE THE HUMAN RIGHT TO THE VIETNAMESE? I LOVE CHINA, I LOVE VIETNAM, I LOVE HO CHI MINH, THANKS TO UNCLE HO FOR KICK THE FRENCH OUT OF VIETNAM.

chocofreta said,

July 16, 2008 @ 12:23 am

I am a member of Amnesty and I was informed today that this is not officially part of their campaigns. Amnesty’s headquarters decided weeks ago to spike the ads from its Olympics campaign, which is focusing more on positive change that might come from the Games. “The result was not suitable for the messages we are trying to convey with our Olympics campaign,” said Amnesty spokeswoman Josefina Salomon.

Alex said,

August 3, 2008 @ 11:19 am

Good campaign, indeed, but what’s the point? China got what it wanted (Olympc games and the money thet goes with it) and after the whole circus will be over they’ll carry on as nothing ever happened.
All the countries that agreed to let China host the games should have had the GUTS to stand firm and put a veto! Instead they too smelled money and got away with lame excuses like “well with all the world’s eyes on them they’ll have to come to terms with the human rights violations issue, and do something about it”
Yeah right… how naive, huh?
Come on… they’ll act good and then… hasta la vista!!!
I am not gonna watch a single minute of the games on TV.

DZ said,

September 2, 2008 @ 9:17 am

ok,guys, keep smile, for design and Visual, that is a good Ads, CHINA don’t care Voices of opposition, you know other’s face is a mirror for your!
What doesn’t destroy me, only makes me stronger.

Zenrabbit said,

September 4, 2008 @ 3:45 am

I’m an advertising/graphic design major. And I heard some good things bout these new ads. But after looking at them I would say they’re very unsuccessful. Yes they have a stun factor in concept and graphic, but it’s very confusing. At a glance I have no idea what they’re are preaching against. The immediate message I’m getting is the Chinese olympic athletes are getting tortured and forced against their will by the government to compete. But the real message they’re trying to enforce really has nothing to do with the athletes so the people being tortured shouldn’t really be in that type of olympics context. These are just confusing ads.

La campaña rechazada por AI que ganó el león de bronce en Cannes | Mare Magnum said,

September 7, 2008 @ 8:34 pm

[...] en I Believe in Adv y en Marketing y Otras [...]

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