Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Julie Maunder/Gareth Lessing
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Account Supervisor: Paul Binikos
Advertiser’s Supervisor: Danielle Moolman
Energizer Lithium Batteries: Paint, Pants, Park, Spit
David Mthembu said,
Congrats yo!!!!
bb said,
good stuff !
ted said,
The same of Nickelodeon campaign 2005.
Nunca deixe seus brinquedos morrerem | nFactory.org said,
[...] Via I Believe in Advertise. [...]
Maj said,
Boring category. Boring strategy. Nice photography.
Grand Prix?
Never let their toys die! - Energizer | Sang-Ik’s Intriguing Weblog Times said,
[...] ??: I Believe in Advertising Energizer ?? ??: Energizer Technical Information, The Energizer Bunny [...]
michali said,
A lovely campaign, nice idea, beautifully executed.
Like many great ads that win prizes at Cannes, this campaign reflects one of the templates of Creative Advertising called “Inversion”, identified and taught by SIT (Systematic Inventive Thinking). These templates explain the logic and structure behind many ads that win prizes in festivals, and give creatives a way to get quicker to good ideas.
To find out more about these templates take a look at the following post:
http://www.sitsite.com/blog/2008/06/in-praise-of-formulas-damn-those-formulas/
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