Volkswagen Trucks: Milk, Beer, Egg, Fruit
Advertising Agency: Almap BBDO Comunicações, São Paulo, Brazil
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Archive for June, 2008
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TechnoratiMédecins sans Frontières: Text A Coffin Away
Every year, 5 million children die due to malnutrition. However, they don’t hear or read about it because it happens every day. This is a forgotten catastrophe with no news value. The brief: Put malnutrition on the agenda, make people contribute and strengthen the brand of Médecins Sans Frontièrs in Sweden. Since people tend to close their eyes and ears when they see or hear about starving children, they needed something different. During one week over 1,300 child coffins were spread around Stockholm. Every coffin had the message “Save a life, text a coffin away”. As part of the campaign, child coffins containing information on malnutrition were sent to news stations, delivered straight to the editor-in-chiefs. The campaign kicked off with a silent march through Stockholm made by the employees at MSF (everyone carrying a coffin), that way they gathered the whole organisation. The march ended up at a huge coffin pile, in the middle of Stockholm’s shopping and financial district, where an informal press conference was held. As people donated money with their cell phones, the coffins were removed from the streets one by one. The people of Stockholm could literally see that they were saving lives. The campaign got over 15 minutes of tv-time. In September, 164 articles about MSF were published (compared to a monthly average of 66,5). Over 80,000 euros were donated. The face-to-face donations increased with 25 percent (results last year went down). The long-term results will be very positive. Silver Direct Lions Winner.
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden.
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Lego Education Centre: Pavement
A Lego Education Centre recently opened in Brisbane and to create awareness Publicis Mojo Brisbane took advantage of the safety bubble-mats found on steps and footpaths around the city.
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Directors: Lee Griffin, Mike Watson
Copywriter: Mike Watson
Producer: Shay Devery
Photographer: John Bowden
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Anything & Whatever: Farm, Clinic, Magician
Anything and Whatever are the names of two soft drinks created in Singapore alongside each other, by the company Out Of The Box Pte Ltd. The drinks have a unique packaging concept such that every beverage has a generic design, with no way of telling what flavour is contained in the can. This prevents the consumers from being aware of the flavour of the purchased beverage until they drink it. The result: Vending machines that let consumers stick their hands into scenarios where they didn’t know what was going to come out.
Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo
Group CD / Art Director: Guy Futcher
Art Director: BRENDAN DONNELLY
Retoucher: Sally Liu, Procolor, Singapore
Typographer: Jeffrey Oley
Photographer: Xuan Ong, Groovy Studio
Producer - Sidney Stella Lim/Jasmine Lim, Groovy Studio, Singapore
Account supervisor - Betty Tsai
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Heineken: Concert
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Illustration/3D: Balalò
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SKY: Metal Detector
“Only the safest programs for your kids. SKY.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Vincenzo Celli, Peppe Cirillo
Art Director: Peppe Cirillo
Copywriter: Vincenzo Celli
Photographer: Andrea Melcangi
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Fundación Hogar de la Divina Misericordia: EKG
“You’ve got life in your hands. Make a donation today to Fundación Hogar de la Divina Misericordia.”
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Group Directors: Eduardo Carvajalino, Oscar Bejarano
Graphic Design: Norman Tirano Orejuela
Copywriter: Daniel Herrera Vásquez
Photographer: Getty Images
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WWF: The Rainforest Massacre
“250 000 hectares of rainforest are mown down every week. Preserve forests by only buying wood that carries the FSC label.”
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Photographer: Vincent Dixon
Retouching: Studio Kilato
Art buyer: Flore Silberfeld
Account Supervisor: Sandrine Bissoulet
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