“250 000 hectares of rainforest are mown down every week. Preserve forests by only buying wood that carries the FSC label.”

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Photographer: Vincent Dixon
Retouching: Studio Kilato
Art buyer: Flore Silberfeld
Account Supervisor: Sandrine Bissoulet