Advertising Agency: DDB, Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Jorge Rodriguez & Nacho Forner
Copywriters: Kanak Mehra & Gabor Ferenczy
Illustrators: Benjamin Toth & Dora Katona
Account: Magdolna Rekasi & Andre Musalf
Creative Director: Stefan Poulos
Associate Art Director: Alison Medland
Associate Creative Director: Andrew Heckel
Photographer: Jill Greenberg
“Flower power.”
Advertising Agency: Euro RSCG, Spain
Creative Directors: German Silva, Eva Conesa, Felipe Crespo
Art Director: Paulo Cuellar
Copywriters: Andres Travi, Gus Leon
“DSG 7 electronic gearbox. Shift fluently.”
Advertising Agency: DDB, Belgium
Creative Director: Peter Aerts
Art Director: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic Designers: Isabelle De Vos, Phyl Bautzer
Account team: Sylvie De Couvreur, Francis Lippens
Advertising Agency: Domínio Público Comunicação, Brazil
Creative Director: Paulo Silva
Art Director: Maki Sangawa
Copywriter: Gabriel Paraíso
Account Executive: Christiane Magalhães
Illustration: Aderson Fagundes
Advertising Agency: TBWA/Frederick, Santiago del Chile, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Directors: Felipe Ortiz, Gonzalo Arévalo
Illustrator: Osvaldo Salazar, Daniel Cáceres
Photographer: Andrés Cortinez
Advertising Agency: W&K, Beijing, China
Creative Director: Li Chen
Art Directors: Qing Zhao, Ning Yang
Copywriters: Miao Qiu, Shen Li
Illustrator: Ning Yang
Advertising Agency: TBWA, Warsaw, Poland
Creative Director: Pawel Borowski
Associate Creative Director: Czes?aw Plawgo
Art Directors: Sunil Nair, Malgorzata Koterba
Copywriters: Sunil Nair, Joanna Leszczynska
Illustrator: Antoni Serkowski
Photographer: Szymon Swietochowski
Advertising Agency: UbachsWisbrun JWT, Amsterdam, The Netherlands
Art Director: Giuseppe du Crocq
Copywriter: Mariken van Himbergen
“Milk’s Favorite Cookie”
The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie.
Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Advertising Agency: Ogilvy & Mather, Shanghai, China
Executive Creative Director: Nils Andersson
Creative Directors: Kenny Choo, Andrew Lok, Jacky Lung
Art Directors: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo, Nils Andersson
Copywriters: Kenny Choo, Duan Qing, Jacky Lung
Advertising Agency: Leo Burnett, Caracas, Venezuela
Executive Creative Director: Fabian Bonelli
Creative Directors: Eugenio Reyes, Virgilio Flores
Art Director: Eduardo Gomes, Virgilio Flores, Eugenio Reyes
Copywriter: Virgilio Flores
Photographer: Rodolfo Benitez
“Soapbox car fun with 175 hp.”
Advertising Agency: Lowe, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photographer: Sandro Diener
Digital Retouch: Linus Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Matteo Lonati, Janine Rietmann
“Courage. Take a test drive.”
Advertising Agency: Lowe, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/Retouching: Linus Schneider
Art Buyer: Melanie J. Auerbach
“Fits everywhere.”
Advertising Agency: Jung von Matt/Limmat, Zurich, Switzerland
Art Director: Hisham Kharma
Copywriter: Sergio Penzo
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Typographer: Jose Roberto Bezerra
Account Supervisor: Ricardo Taunay
Advertiser’s Supervisor: Guillermo Roman
Advertising Agency: BBDO/PROXIMITY, Kuala Lumpur, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriter: Kevin Le/Ronald Ng
Art Director: MUN/Eric Hor/Gary Lim/Willeon Leong/Hans Lee
Illustrator: Gary Lim
Producer: Dickson Teh
Account Supervisor: Dong Hyun Yoo
Advertiser’s Supervisor: Sally Hong
Publicize the grand opening of the HomePlus Supermarket branch in Chamsil district. This particular branch was connected directly to the Chamsil subway station. Since LotteMart, a rival supermarket chain, already had a store close to the subway station, agressive and effective camapign was neccesary to put the grand opening of the HomePlus Chamsil branch in the spotlight. Stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket. HomePlus outdoor campaign began a month before the store opening. No TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.
Advertising Agency: Cheil Worldwide, Seoul, Korea
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriter: Jungho Hwang / Sua Lee
Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo
Illustrator: Bom Communication
“ESPN. All day. Everyday.”
Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Creative Director: Richard Copping/Andrew Petch
Art Director: Ronojoy Ghosh/Richard Copping/Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube/Print Production: Terry Ong
Clean Up The World, an initiative of Clean Up Australia discovered that over 80% of all office paper printouts end up in the bin – a statistic the environmental organization found disturbing and wanted to act on.
DDB decided to tackle this problem head on through the simple use of a downloadable desktop image that would act as a constant reminder for people to think before they print.
The desktop image symbolises what it is you’re actually printing via a microsite that reaches people directly at the source of the problem – their computer.
http://www.cleanuptheworld.org/think/
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creatives: Ant Simmons, Alex Wadelton
Designers: Jay Young, Ant Simmons, Alex Wadelton
Group Account Director: Kate O’Brien
Digital Art Director: Christof Ulbrich
Web Developer: Broook Windred
“Fresh eggs daily.”
Leo Burnett Chicago created this awesome beyond words Giant Egg billboard for McDonald’s. It was installed last week across from Wrigley field in Chicago. The giant egg billboard starts cracking and opening up in the wee hours of morning. By breakfast time, the egg has already hatched, and you can see “Fresh Eggs Daily” written on the egg’s yolk. The egg stays open from 6:00AM till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast time is finished, the egg billboard shuts and stays closed as a whole egg till the next morning. The mechanical engineering of the billboard was handled by Prop Art Studio, MMT.
Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Director: John Montgomery
Creative Director/Art Director: Brian Shembeda
Creative Director/Copywriter: Avery Gross
Copywriter: Adam Rubin
Art Director: Nathan Zuercher
Executive Producer: Denis Giroux
Senior Producer: Laurie Gustafson
Prop Engineering: Prop Art Studio, MMT
