Advertising Agency: DDB, Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Jorge Rodriguez & Nacho Forner
Copywriters: Kanak Mehra & Gabor Ferenczy
Illustrators: Benjamin Toth & Dora Katona
Account: Magdolna Rekasi & Andre Musalf
Yet another cool antiolimpic advertising. This one reminds me an idea of soccer playing tibetan player standing in front of the ‘wall’ of chinese soccer players holding guns…
I loved this ad when I first saw it. A wonderful interplay between the authority of the starter with his pistol and athlete poised to run, there are so many threads that could be woven out of this ad.
I don’t like the copy though. “World record executions” is a bit cheap and doesnt do the subtlelty of the rest of the ad any favours.
I don’t know if the advertiser know the real status in China, or just imagined, Do such horror things really happened? It distorted and hurt people and athletes in China.
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Does anybody read copy anymore? Of course not.
It’s a well-executed concept, but the headline (”Stop the World Record of Executions”) is only slightly more coherent than the second paragraph, which isn’t even close to a complete thought.
Who proofed this?
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you western short-sighted idiots!
fuck you and fuck your AD~~
I like this, but I have a question..
Who is doing all of this photo work for DDB? Do they ONLY take photos when the sun is behind a massive storm cloud and it is about to start hailing?
…bias
chinese ahtletes juse run for their honor
It distorted and hurt people and athletes in China.
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I was wondering where this ad was originally published?
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