Clean Up The World, an initiative of Clean Up Australia discovered that over 80% of all office paper printouts end up in the bin – a statistic the environmental organization found disturbing and wanted to act on.

DDB decided to tackle this problem head on through the simple use of a downloadable desktop image that would act as a constant reminder for people to think before they print.

The desktop image symbolises what it is you’re actually printing via a microsite that reaches people directly at the source of the problem – their computer.

http://www.cleanuptheworld.org/think/

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creatives: Ant Simmons, Alex Wadelton
Designers: Jay Young, Ant Simmons, Alex Wadelton
Group Account Director: Kate O’Brien
Digital Art Director: Christof Ulbrich
Web Developer: Broook Windred