“My cathedral needs your help.”

Germany’s historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. In order to achieve this, replicas of the original sculptures were placed in subway stations and pedestrian underpasses, begging for donations for “their” historical monuments, which where in the direct vicinity. Throughout the time of the promotion, the German Foundation for Monument Protection registered 40% increase in donations.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Römmelt
Art Director: Simon Oppmann
Copywriter: Peter Römmelt
Account Management: Marco Bisello