“Fresh eggs daily.”

Leo Burnett Chicago created this awesome beyond words Giant Egg billboard for McDonald’s. It was installed last week across from Wrigley field in Chicago. The giant egg billboard starts cracking and opening up in the wee hours of morning. By breakfast time, the egg has already hatched, and you can see “Fresh Eggs Daily” written on the egg’s yolk. The egg stays open from 6:00AM till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast time is finished, the egg billboard shuts and stays closed as a whole egg till the next morning. The mechanical engineering of the billboard was handled by Prop Art Studio, MMT.

Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Director: John Montgomery
Creative Director/Art Director: Brian Shembeda
Creative Director/Copywriter: Avery Gross
Copywriter: Adam Rubin
Art Director: Nathan Zuercher
Executive Producer: Denis Giroux
Senior Producer: Laurie Gustafson
Prop Engineering: Prop Art Studio, MMT