“Milk’s Favorite Cookie”
The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie.
Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
[...] Oreo meets brilliant advertising [Draftfcb via I Believe in Advertising] [...]
[...] from I Believe in ADV digg_url = ‘http://www.bluemedia.com/blueline/the-world-is-our-canvas/milks-favorite-cookie’; [...]
[...] took a close look at the photo (thanks Norman!) and I’m 100% sure that this ad was inside what was formerly known as [...]
[...] Found on I Believe in Advertising [...]
[...] Advertising: Oreo: Elevator I love it: “The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie.” (tags: advertising marketing outdoor) [...]
Fun! It makes me want oreos. Good use of an elevator’s media space.
-Natalie
http://www.topolewski.net
Delicious. Congratulations. Advertising should be always like these per DIO.
[...] Oreo: Elevator [...]
[...] [image from ibelieveinadv.com] [...]
[...] Fuente | I Believe in Advertising [...]
[...] Oreo cookies taste better when dipped in milk, apparently. Advertising agency DraftFCB demonstrates the way to eat an Oreo by using an elevator to show that Oreo is milk’s favorite cookie. (Source: I Believe in Advertising) [...]
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