KNGF Guide Dogs: See Through Dog

July 22, 2008 at 9:23 am · Filed under Ambient & Outdoor

Advertising Agency: UbachsWisbrun JWT, Amsterdam, The Netherlands
Art Director: Giuseppe du Crocq
Copywriter: Mariken van Himbergen

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Oreo: Elevator

July 21, 2008 at 7:35 am · Filed under Ambient & Outdoor

“Milk’s Favorite Cookie”

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie.

Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran

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Pond’s White Beauty: Shade

July 20, 2008 at 7:30 pm · Filed under Ambient & Outdoor

Advertising Agency: Ogilvy & Mather, Shanghai, China
Executive Creative Director: Nils Andersson
Creative Directors: Kenny Choo, Andrew Lok, Jacky Lung
Art Directors: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo, Nils Andersson
Copywriters: Kenny Choo, Duan Qing, Jacky Lung

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Don Toallin Absorbent Paper: Ice Cream, Cocoa

July 18, 2008 at 11:25 am · Filed under Print/Poster

Advertising Agency: Leo Burnett, Caracas, Venezuela
Executive Creative Director: Fabian Bonelli
Creative Directors: Eugenio Reyes, Virgilio Flores
Art Director: Eduardo Gomes, Virgilio Flores, Eugenio Reyes
Copywriter: Virgilio Flores
Photographer: Rodolfo Benitez

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MINI Cooper S: Soapbox

July 17, 2008 at 7:28 pm · Filed under Print/Poster

“Soapbox car fun with 175 hp.”

Advertising Agency: Lowe, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photographer: Sandro Diener
Digital Retouch: Linus Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Matteo Lonati, Janine Rietmann

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MINI Cooper S: Courage

July 17, 2008 at 1:58 pm · Filed under Print/Poster

“Courage. Take a test drive.”

Advertising Agency: Lowe, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/Retouching: Linus Schneider
Art Buyer: Melanie J. Auerbach

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Smart: Slim Poster

July 17, 2008 at 11:07 am · Filed under Ambient & Outdoor

“Fits everywhere.”

Advertising Agency: Jung von Matt/Limmat, Zurich, Switzerland
Art Director: Hisham Kharma
Copywriter: Sergio Penzo

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Gatorade Kids: Running, Basketball, Boxing

July 16, 2008 at 11:03 am · Filed under Print/Poster

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Typographer: Jose Roberto Bezerra
Account Supervisor: Ricardo Taunay
Advertiser’s Supervisor: Guillermo Roman

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