Germany’s historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. In order to achieve this, replicas of the original sculptures were placed in subway stations and pedestrian underpasses, begging for donations for “their” historical monuments, which where in the direct vicinity. Throughout the time of the promotion, the German Foundation for Monument Protection registered 40% increase in donations.
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Römmelt
Art Director: Simon Oppmann
Copywriter: Peter Römmelt
Account Management: Marco Bisello
July 10, 2008 at 11:12 am · Filed under Print/Poster
“Newborn Care Classes.”
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Art Director: Tom Martin
Agency Producer: Sevda Cemo
Director: Mark Molloy
Production Company:Exit Films
To demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird’s-eye view of Hong Kong highway jam-packed with stationary traffic. The moving handrails then acted as a fast lane with a steady flow of little yellow DHL vans racing past.
July 7, 2008 at 1:42 pm · Filed under Print/Poster
Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller & Edmund Choe
Art Director: Ong Kien Hoe
Copywriter: Christie Herman
Photographer: Alex Tow (360°Photography)
Retoucher: Choyue Chen (360°Photography)
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