A sand glass 12 meter high and 8 meter wide. Big enough to hide a car in it and that’s exactly what BMW did for the countdown of the launch of the new BMW 7 series. The sand glass is filled with silver balls which pass through and uncover the new BMW.
Check the video here: BMW 7 series
Advertising Agency: MAB, Berlin, Germany
found at directdaily
“Help small artists to become great. Buy prints from famous portuguese artists and help APCC build an art education youth center. You can invest in 35 works of reputation artists at exceptional prices while helping thousands of children develop their artistic skills.”
Advertising Agency: Euro RSCG, Lisbon, Portugal
Creative Director: José Alfredo Neto
Art Director / Illustrator: Sofia Silva
Copywriter: Filipa Silva
Advertising Agency: La Mesa, Santiago, Chile
Creative Director: Sebastián Katz
Art Director: Cristián Guerrero
Copywriter: Raúl Torres
Illustrator: Nelson Daniel
Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Creative Director: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping
Copywriters: Rolando Cordova, Gian Carlo
Illustrator: Lee Chin Wee, Niharika Hukku
Retoucher: Niharika Hukku, Deedee Ferninandus Oen
“See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.”
Advertising Agency: Richter7, USA
“IKEA. Spend less. Live more.”
This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. They wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels. This idea was manifested in an integrated campaign. A live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite. A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state. Daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves.
Advertising Agency: Host, Sydney, Australia
Creative Team: Jonothan Kneebone, Pete Baker, Luke Crethar, Scott Timbrell
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