“A magazine about music, movies, books, etc.”
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Mariano Jeger, Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Account Supervisor: Diego Blanco
Advertiser’s Supervisor: Carlos Taran
“Discover how it really was.”
Advertising Agency: Scholz & Friends, Berlin, Germany
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Illustrator: Johann Brandstetter
During Miami Fashion Week, Nivea was in South Beach once again to promote its GOOD-BYE CELLULITE product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive GOOD-BYE CELLULITE sofas for the event.
You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.
Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director/Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune
Hand Lettering: Andre Trenier
Shoppers were treated to a moving demostration of a Milky Way bar’s stretchy caramel.
The “Milky” half was affixed to the metallic portion, while the caramel and “Way” half was on the conveyor belt.
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars, Bill Bruce
Executive Creative Director: Greg Hahn
Photographer: Craig Cutler
Art Director: Frank Anselmo, Jayson Atienza
Copywriter: Scott M. Kaplan, Tom Kraemer
This poster was displayed close to Audi dealerships throughout Germany to vividly demonstrate the dangers of blind spots. As a result, the dealerships recorded a noticably higher demand (+35%) for the Audi Side Assist.
Advertising Agency: Philipp und Keuntje Hamburg, Germany
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriter: D V Hari Krishna
Art Director: Kedar Damle
Illustrators: Milind Aglave, Jomy Varghese
Photographer: Tejal Patni
Advertising Agency: Publicis, Frankfurt, Germany
Creative Directors: Nico Juenger, Stefan Leick
Art Director: Hendrik Frey
Photographer: Johannes Krzeslack
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hofmann
Account: Tanja Heier, Sandra Vetter
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Illustrator: Electric Art
Production: Jeremy DeVilliers
The objective was to make Queensland the number one choice for a winter holiday. To remind the Sydney and Melbourne markets than, evein in winter (it’s winter now in Australia), the weather’s warm enough to enjoy Queensland’s beaches 24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.
Advertising Agency: CumminsNitro, Brisbane, Australia.
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen
Post production: Johanna Karsten
Artwork: Louise Carlsson
Account Manager: Andreas Hallgren
Account Director: Lars Axelsson
“Only use electricity when you need it.”
This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop – illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use. And, so one of the world’s largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.
Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen
“Every signature helps save our seas.”
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Mike Martin, Jen Maestre
Copywriter: Alison Hingle
Photographer: Dean Powell
Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Director: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer
In Australia, Stella Artois was the #1 international draught beer. But the brand had a long way to go before it caught up with local brews such as Crown Lager or Victoria Bitter. So Foster’s created a new sales team to concentrate on selling Stella Artois. Although this team was aware of Stella Artois’ origins, it didn’t have a good understanding of the brand’s character or its association with film. Their job was to produce a sales presenter that would get the team excited about Stella Artois, and make it easier to sell the beer to pub and bar managers. Foster’s was expecting a brochure, or a folder with loose-leaf pages. They gave them 50 customised Sony PlayStation PSPs instead. The PSPs were delivered in hand-stitched black velvet drawstring bags. The machines were rebranded with a Stella Artois logo on the reverse of the case, and they also modified the operating systems and icon sets to reflect the brand. Then they installed the Stella Artois films and artwork, plus short presentations on the history of the brand. And because PSPs are wi-fi capable, Foster’s can load up new material quicker than new pages can be printed for a loose-leaf folder. Foster’s analysis has shown that every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool.
Advertising Agency: Rivet, Australia.
“Built for the everyday adventurer.”
Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Bruce Matchett
Art Director: Liam Hillier
Copywriter: Dominic McCormack
Retoucher: Electric Art
Photographer: Andreas Smetana
A sand glass 12 meter high and 8 meter wide. Big enough to hide a car in it and that’s exactly what BMW did for the countdown of the launch of the new BMW 7 series. The sand glass is filled with silver balls which pass through and uncover the new BMW.
“Help small artists to become great. Buy prints from famous portuguese artists and help APCC build an art education youth center. You can invest in 35 works of reputation artists at exceptional prices while helping thousands of children develop their artistic skills.”
Advertising Agency: Euro RSCG, Lisbon, Portugal
Creative Director: José Alfredo Neto
Art Director / Illustrator: Sofia Silva
Copywriter: Filipa Silva
Advertising Agency: La Mesa, Santiago, Chile
Creative Director: Sebastián Katz
Art Director: Cristián Guerrero
Copywriter: Raúl Torres
Illustrator: Nelson Daniel
Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Creative Director: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping
Copywriters: Rolando Cordova, Gian Carlo
Illustrator: Lee Chin Wee, Niharika Hukku
Retoucher: Niharika Hukku, Deedee Ferninandus Oen
“See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.”
Advertising Agency: Richter7, USA
“IKEA. Spend less. Live more.”
This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. They wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels. This idea was manifested in an integrated campaign. A live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite. A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state. Daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves.
Advertising Agency: Host, Sydney, Australia
Creative Team: Jonothan Kneebone, Pete Baker, Luke Crethar, Scott Timbrell
