Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Director: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer
Axe Bullet: Airport, Home, Gym
* * ½
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Krystyn said,
Very clever. One thing that always bothered me about AXE ads was the “cockiness” of the ads… This one is much more subtly obnoxious and surprisingly works well. Sometimes advertising does not need to be in your face…
Jeremy Greenfield said,
Notice the douche-y ring our Axe man has to jettison at the security line in ad 1. To me, that says it all. If only there was some way to see the tribal armband tattoo in these takes….
Axe doet het eindelijk wat subtieler | Buzzing Bees said,
[...] Via Stem of voeg toe aan: [...]
???? » Axe: Home said,
[...] William Gelner, Matt Ian, Amee ShahArt Director: Andre MassisCopywriter: Jordan KramerVia: I believe in adv??????????? ???? alimama_pid=”mm_10866730_890967_2380189″; [...]
???? » Axe: Gym said,
[...] William Gelner, Matt Ian, Amee ShahArt Director: Andre MassisCopywriter: Jordan KramerVia: I believe in adv??????????? ???? alimama_pid=”mm_10866730_890967_2380189″; [...]
El bolsillo de un chico AXE | OpenAds said,
[...] Visto en I Believe in Advertising [...]
Abz said,
Oh come on, like this is great advertising? I mean seriously, a huge opportunity like this with no restrictions or budget concerns and this is all you came up with?
Axe Bullet: Pequeno em Conteúdo, Grande em Resultados | PubADdict said,
[...] Via: I Believe in Advertising [...]
???????????? ???????? ??????? | UaBloger.NET said,
[...] ????????? ????????: BBH, New York, USA ????????: Hans Gissinger ?????????? ?????????: William Gelner, Matt Ian, Amee Shah ??? ????????: Andre Massis ??????????: Jordan Kramer ? ?????: I believe in adv [...]
Aaron said,
Hacks like Matt Ian are everywhere.
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