A sand glass 12 meter high and 8 meter wide. Big enough to hide a car in it and that’s exactly what BMW did for the countdown of the launch of the new BMW 7 series. The sand glass is filled with silver balls which pass through and uncover the new BMW.
Check the video here: BMW 7 series
Advertising Agency: MAB, Berlin, Germany
found at directdaily
[...] Fuente | I Believe in Advertising [...]
Super lux car + hour glass = huh? Just because you have to do more interesting things to get attention in the post-advertising age doesn’t mean that you have license to make no sense.
Really good Operation !!
but the thing is, i prefer when the product is released in one second. So this musn’t be as good as a real reveal ….. the idea is good however 
When I saw this I though the giant thing would be installed in the middle of the city, slowly revealing the product…That way I think it would’ve made much more sense
Why’d you stop posting blogs? I loved the activity, but now … nothing. Holyday? What?
hmm….
I love it. But I wonder: is it effective? How many people will you reach, and how many through a ‘normal’ ad?
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