Shoppers were treated to a moving demostration of a Milky Way bar’s stretchy caramel.
The “Milky” half was affixed to the metallic portion, while the caramel and “Way” half was on the conveyor belt.
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars, Bill Bruce
Executive Creative Director: Greg Hahn
Photographer: Craig Cutler
Art Director: Frank Anselmo, Jayson Atienza
Copywriter: Scott M. Kaplan, Tom Kraemer
[...] Thanks I Believe in Adv [...]
best ad ever
That’s very brilliant.
I’d say it’s fake…
[...] Via I Believe in Advertising. [...]
Ehhh, kind of icky looking. Like, when that really happens at the checkout, with a grape or something, it’s pretty gross.
doesn’t the conveyor belt rotates around 360 and not stop on one spot and then go back to where it came from? then the ad might not be too effective or does the caramel suddenly stop somewhere to “reattach” the top of the choc bar?
[...] To demonstrate the stretchy caramel of the Milky Way chocolate bar, art directors Frank Anselmo and Jayson Atienza used the conveyor belt at the checkout. via I believe in advertising [...]
Very clever. Nice. And so is my team’s advertising belt. We’ve perfected the photo-quality, durable, ‘flat’ technology.
Cheers and best to all – my innovative advertising colleagues!
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