Shoppers were treated to a moving demostration of a Milky Way bar’s stretchy caramel.
The “Milky” half was affixed to the metallic portion, while the caramel and “Way” half was on the conveyor belt.
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars, Bill Bruce
Executive Creative Director: Greg Hahn
Photographer: Craig Cutler
Art Director: Frank Anselmo, Jayson Atienza
Copywriter: Scott M. Kaplan, Tom Kraemer