Volkswagen: Train, Ship, Plane
Advertising Agency: La Mesa, Santiago, Chile
Creative Director: Sebastián Katz
Art Director: Cristián Guerrero
Copywriter: Raúl Torres
Illustrator: Nelson Daniel
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Archive for August, 2008
Olay: Stop the clock
Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Creative Director: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping
Copywriters: Rolando Cordova, Gian Carlo
Illustrator: Lee Chin Wee, Niharika Hukku
Retoucher: Niharika Hukku, Deedee Ferninandus Oen
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Utah Museum of Fine Arts: Mirror
“See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.”
Advertising Agency: Richter7, USA
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IKEA: The Small change. Big difference project
“IKEA. Spend less. Live more.”
This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. They wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels. This idea was manifested in an integrated campaign. A live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite. A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state. Daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves.
Advertising Agency: Host, Sydney, Australia
Creative Team: Jonothan Kneebone, Pete Baker, Luke Crethar, Scott Timbrell
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Volkswagen: Exponent
“Genuine Volkswagen Accessories®”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Massimo Valeri
Copywriter: Vicky Gitto
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DHL: Track it anywhere
This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.
Advertising Agency: Ogilvy & Mather, Beijing, China.
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RBC Blue Water Project: Water Donation Box
“Your donation creates more clean water.”
Advertising Agency: BBDO, Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Rebecca Nixon
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Veet: Soap
“No hair is better.”
Advertising Agency: EURO RSCG, Spain
Creative Directors: German Silva, Eva Conesa, Felipe Crespo
Art Directors: Haitz Mendibil, Rafa Ayuso
Copywriter: Adrian Bruzzoni
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