Sony Walkman: Sydney, New York, London
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Illustrator: Electric Art
Production: Jeremy DeVilliers
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Archive for August, 2008
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TechnoratiTourism Queensland: Flasher
The objective was to make Queensland the number one choice for a winter holiday. To remind the Sydney and Melbourne markets than, evein in winter (it’s winter now in Australia), the weather’s warm enough to enjoy Queensland’s beaches 24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.
Advertising Agency: CumminsNitro, Brisbane, Australia.
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Volkswagen: Clean
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen
Post production: Johanna Karsten
Artwork: Louise Carlsson
Account Manager: Andreas Hallgren
Account Director: Lars Axelsson
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Osram: Bus stop
“Only use electricity when you need it.”
This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop - illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use. And, so one of the world’s largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.
Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen
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Greenpeace: Asteridae, Aurora, Seethe
“Every signature helps save our seas.”
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Mike Martin, Jen Maestre
Copywriter: Alison Hingle
Photographer: Dean Powell
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Axe Bullet: Airport, Home, Gym
Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Director: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer
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Stella Artois: PSP
In Australia, Stella Artois was the #1 international draught beer. But the brand had a long way to go before it caught up with local brews such as Crown Lager or Victoria Bitter. So Foster’s created a new sales team to concentrate on selling Stella Artois. Although this team was aware of Stella Artois’ origins, it didn’t have a good understanding of the brand’s character or its association with film. Their job was to produce a sales presenter that would get the team excited about Stella Artois, and make it easier to sell the beer to pub and bar managers. Foster’s was expecting a brochure, or a folder with loose-leaf pages. They gave them 50 customised Sony PlayStation PSPs instead. The PSPs were delivered in hand-stitched black velvet drawstring bags. The machines were rebranded with a Stella Artois logo on the reverse of the case, and they also modified the operating systems and icon sets to reflect the brand. Then they installed the Stella Artois films and artwork, plus short presentations on the history of the brand. And because PSPs are wi-fi capable, Foster’s can load up new material quicker than new pages can be printed for a loose-leaf folder. Foster’s analysis has shown that every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool.
Advertising Agency: Rivet, Australia.
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Hyundai Tucson: Spider
“Built for the everyday adventurer.”
Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Bruce Matchett
Art Director: Liam Hillier
Copywriter: Dominic McCormack
Retoucher: Electric Art
Photographer: Andreas Smetana
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