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Amnesty International: See no evil

Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.

Advertising Agency: Lins, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson


Vote now!

 


FAKE!!! said,

September 11, 2008 @ 23:18

Amnesty International doesn’t use http://www.amnesty.com but ww.amnesty.org.

!!! FAKE !!!

Ryan Graves said,

September 12, 2008 @ 07:00

Wow-

That was awesome thanks.

http://ryanagraves.com

see no evil? | text de luxe said,

September 12, 2008 @ 09:27

[...] Hingucken, weggucken – eine wirklich gelungene Kampagne für Amnesty International bei I believe in adv. [...]

shy said,

September 12, 2008 @ 09:49

see no truth.

see only blind————–

Matt said,

September 12, 2008 @ 11:25

I can’t see evil, I can’t see the point and I can’t see the idea.

Michael said,

September 12, 2008 @ 13:06

Awesome – and a bit scary! (those of you who doesn’t get it. just do as it says – stare at the red cross etc.)

Matt said,

September 12, 2008 @ 15:12

I do get it. This is maybe the 1000th visual-illusion-ad made. It’s also clear from the ad what’s supposed to happen, but that doesn’t make it a good idea. Also: the ad doesn’t say anything about what the viewer is supposed to do. Am I supposed to think that a normal viewer shall stare on this ad for 30 seconds and then stare into the sealing? Just coincidentally? (Do anyone know how much time the average reader uses on each ad they see?)

Sorry. Taste is individual, but this is not good at all.

enjoi said,

September 12, 2008 @ 17:22

wow. this is awezome .

See No Evil Ad Campaign from Amnesty International « MRod says: said,

September 17, 2008 @ 21:29

[...] View more here. [...]

the fine art of me » Blog Archive » See No Evil said,

September 18, 2008 @ 02:31

[...] ad campaign for Amnesty International titled “See No Evil”.  Really cool – check out this link on I Believe in Advertising to see the ads.  I love weird visual tricks, optical illusions and the like.  It’s crazy to [...]

Amnistia Internacional: See No Evil | PubADdict said,

October 5, 2008 @ 18:15

[...] Via: I Believe in Advertising [...]

“See no evil” said,

October 10, 2008 @ 15:30

[...] Campagne réaliser par linsad pour Amnesty international Source ibelieveinadv [...]

daiyomond0 said,

October 17, 2008 @ 08:06

for me, its WOW!!!!

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