KNGF Guidedogs and sponsor SpecSavers created a special pair of sunglasses. They “hid” this trendy model in the racks with normal glasses. When somebody try’s one of the models, they’ll be in for a big suprise. The glasses are completely dark, so you can’t see anything. An experience that makes you feel how it is to be visually handicaped. The “pricetag” explains SpecSavers’ sponsorship of KNGF Guidedogs. This gives everybody the chance to be a sponsor too. This promo will run in all 80 SpecSaver stores in the country.

Advertising Agency: UbachsWisbrun JWT, Amsterdam, The Netherlands.