To demonstrate the impact global warming will have on our cities, they suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line “Stop Global Warming” and their client’s website, offsetters.ca. Other elements in the stunt included a lifequard blocks up from the water and bus benches with life preservers underneath. Offsetters helps companies and individuals offset their carbon dioxide emissions.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographers: Tony Hird, Carson Ting
Advertising Agency: McCann Erickson, Lisboa, Portugal
Creative Director / Art Director: Diogo Anahory
Creative Director / Copywriter: Jose Bomtempo
Production Company: Seagulls Fly Brazil
Director: Flaviomac
September 22, 2008 at 5:16 pm · Filed under Print/Poster
Advertising Agency: TBWA, Madrid, Spain
Creative Directors: Juan Sánchez, Guillermo Ginés, Montse Pastor
Art Director: Fran López
Copywriter: Peru Saiz
Illustrator / Photographer: Gonzalo Puertas
Hogar de Cristo is a foundation that operates in the Guayaquil poor suburban areas, with the mission of helping people in extreme poverty to have a house where to live. A second goal is to relocate these people to rural areas, where they have more opportunity for development. Many of these needy people are homeless, living on the street, sleeping in a piece of cardboard. The purpose of this mailing is to request the cooperation of private companies to donate material or money contributions to this noble cause. The mailing consists of a closed cardboard box with no visible impression on the outside. When opened, you can see the blueprints printed on the inside. It’s accompanied with an explanation that invites active participation against the problem: “For you is a simple cardboard box. For others, a place to live”.
September 21, 2008 at 7:58 pm · Filed under Print/Poster
“If you hate being Worshipped by fans, don’t buy new Energizer Advanced Lithium.”
“If you hate Hot Bikini Models, don’t buy new Energizer Advanced Lithium.”
“If you hate dating Hollywood Hunks, don’t buy new Energizer Advanced Lithium.”
“If you hate being an Awesome Spaceship Commander, don’t buy new Energizer Advanced Lithium.”
Advertising Agency: TBWA/Chiat/Day, Los Angeles, USA
Creative Directors: Jerry Gentile, Robin Fitzgerald
Art Director: Jera Mehrdad
Copywriter: Marcin Markiewicz
Illustrator: Antsandwich
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