Styx Underwear for men has a special character – offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks). They use double sided page with just one big simple close-up image: mann’s bottom. When you open the magazine, you?ll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass.
Everyday the rubbished found around the bus shelters was picked up and placed inside the bus shelter.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Deputy Creative Director: Karl W. Fleet
Creative: Simone Louis, Bradley Averill
Account service Tash Stichbury
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski
“The magazine with more inside.”
Advertising Agency: Gyro, Stockholm, Sweden
Creative Directors: Nicolas Zander, Christina Gillberg
Art Director: Lina Mehlqvist
Copywriter: Ingemar Varp
Photographer: Pelle Bergström
Other additional credits: Magnus Flobecker, Johan Wallgren
Advertising Agency: OwensDDB, Dublin, Ireland
Creative Director: Colin Murphy
Art Director: Gordon Bent
Copywriter: Adrian Cosgrove
Planner: Brendan McElroy
“Freddy supporting the movement for inner joy and happines”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Giorgio Cignoni, Federico Ghiso
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Photographer: Riccardo Bagnoli
Set Designers: Dafydd Griffith, Ben Moolhuysen
Advertising Agency: King James, Johannesburg, South Africa
Executive Creative Director: Alistair King
Creative Director: Adam Livesey, Matthew Brink
Art Director: Adam Livesey
Photographer: Des Ellis
This campaign for Tippex, the all-powerful remover of error, poses the question “What if Tippex could work for every mistake we made?
Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Executive Creative Director: Graham Victor Warsop
Creative Director: Tom Cullinan
Art Director: Dana Cohen
Copywriter: Shane Durrant
Photographer: Michael Meyersfeld
Illustrator: Wayne Troskie
“SulAmerica prevents you from doing the same with the resources of your company.”
Advertising Agency: MPM Advertising
Creative Directors: Aaron Sutton, Jorge Iervolino
Creative Team: Jose Arnaldo Suaid, Augusto Coelho, Luter Son and Daniel Bronfen
Production: Anelito Nobrega
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo and Suellen Kiss
Attendance: Marcelo Passos, Waleska Bueno, Isabela Bevilacqua and Mariana Mozzaquatro
Approval: Zeca Vieira
“It’s easier than you think.”
Advertising Agency: Gitam BBDO, Tel-Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Laist
Copywriter: Orel Bitan
“One organ donor can save 8 lives.”
Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Art Director: Yigit Unan
Copywriter: Robin Stam
Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.
Advertising Agency: Lins, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson
“The 280-hp Nissan Altima SE-R. Make way.”
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Creative Directors: Barney Goldberg, Steve Morris
Art Director: Sean Ohlenkamp
Copywriter: Maria Smith
Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Eugenio Recuenco
To launch the “Worlds Biggest MINI” – the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traf?c street posters.
Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Hayley Marks
Editor: Will Pickering
Photographer: Fraser Clements
This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop – illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use. And, so one of the world’s largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Advertising Agency: Bassat Ogilvy & Mather, Barcelona, Spain
Creative Directors: Francesc Talamino, Isa Sánchez
Art Director: Francesc Talamino
Copywriter:isa Sanchez
Photographer: Garrigosa Studio
3D: Keytoon
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice-O’Leary
Copywriter: Verity Butt
Photographer: Rory Carter
Retoucher: Gordon Moir
