To launch the “Worlds Biggest MINI” - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traf?c street posters.
Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Hayley Marks
Editor: Will Pickering
Photographer: Fraser Clements
This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop - illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use. And, so one of the world’s largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Advertising Agency: Bassat Ogilvy & Mather, Barcelona, Spain
Creative Directors: Francesc Talamino, Isa Sánchez
Art Director: Francesc Talamino
Copywriter:isa Sanchez
Photographer: Garrigosa Studio
3D: Keytoon
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice-O’Leary
Copywriter: Verity Butt
Photographer: Rory Carter
Retoucher: Gordon Moir
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz & Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrators: Iris Dominek & Gregor Moser
Account Supervisor: Judith Zingerle
In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.
“The fastest MINI ever. – Even with the brakes on.”
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Director: Nikrom Kulkosa, Suthisak Sucharittanonta
Creative Director: Vasan Wangpaitoon, Juntiga Nasunee
Art Director: Natee Likitsuwankool
Copywriter: Thanasorn Janekankit
Photographer, Retoucher: Chubcheevit
“Relax while working.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Photographer: Winkler & Noah
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