Advertising Agency: McCann Erickson, Lisboa, Portugal
Creative Director / Art Director: Diogo Anahory
Creative Director / Copywriter: Jose Bomtempo
Production Company: Seagulls Fly Brazil
Director: Flaviomac
Quercus: Total Warming
Jeremy Greenfield said,
Clever ad, but what does this mean: “If you give up, they give up.”
I think the better message is, “If you give up, they might as well give up.”
Or does some creative actually think that animals would commit suicide because of a non-imminent threat to their lives? The answer to this question is: Maybe–there is enough coke in the world.
No Name said,
Dear Jeremy, I think you didn’t understand and that’s probably because you are stupid. Of course nobody thinks animals would literally kill themselves. I suggest you familiarize yourself to analogies and the way marketing people typically conveys messages.
sir said,
horrible ad…
amazing 3d work, horrible ad. i think the intention is correct but the method used to display that intention was a backfire. it was going fine for me until the animal suicide part. ridiculous
gina said,
we are at the point where being green is a trend (hybrid SUVs?!) and is only affordable to the wealthy. to make a strong impact, advertisers need to go to the extreme to show how much we impact all of the environment, from air, water, greens, humans, animals, insects, etc.
our job as advertisers is to take it to the next level, to push the extreme, to get a reaction and well, to make a statement.
Aliquina said,
simply great!
IF YOU GIVE UP, THEY GIVE UP - TheJunction said,
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