Styx Underwear for men has a special character – offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks). They use double sided page with just one big simple close-up image: mann’s bottom. When you open the magazine, you?ll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass.
[...] Zdroj: I Believe in Advertising [...]
[...] Vía | iBelieveinAdv [...]
ahahahah! fantastic! 
That is a nice idea and a clean execution.
[...] Via I believe in advertising [...]
Agency? Creatives?
What are the credits???
Advertising Agency: Styx, Czech Republic
Client: Styx Underwear
Advertising agency: McCann Erickson Prague, Czech republic
Creative Director: Lars Killi
ArtDirector: Michal Kotulek
Copywriter: Pavel Brazda
[...] Fonte: I believe in Adv [...]
Wow
very good one…
[...] Via: I Believe in Advertising [...]
[...] Visto en: http://www.ibelieveinadv.com [...]
[...] Styx Underwear, Czech Republic [...]
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