U Magazine is the most popular travel magazine in Hong Kong. This ambient piece originates from the insight that once you start reading its attractive travel content, the journey virtually starts in your mind. To arouse interests among consumers, flight window stickers with the line “Read and let the journey begin” are pasted onto windows on mini buses, where most passengers read magazines or newspaper to kill time on their journey.
“Read and let the journey begin.”
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Hugo Yiu
Art Directors: Pooh Tang, Ada Wong
Copywriters: Steven Lee, Hugo Yiu, Jesse Wong
Photographer: Dick Chan
Retoucher: Ricky Au
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Illustrator: Electric Art
“Because you never know who else has been sitting there.”
Advertisng Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kong Siu Lan, Vincent Tse
Art Director: Kong Siu Lan
Copywriter: Vincent Tse
“Get a world view” is the headline for a new BBDO New York campaign launched by The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. In this execution, to visually illustrate how the issues of the world affect each other, topical words were inserted into each colored circle in the familiar game of Twister. These floor stickers were adhered to the floor of a busy train station, and posters of the Twister spinner were placed nearby
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director/ Copywriter: Kara Goodrich
Creative Director/ Art Director: James Clunie
Advertising Agency: BBDO, New York, United States
Executive Creative Director: David Lubars, Bill Bruce
Creative Directo, Copywriter: Kara Goodrich
Creative Director, Art director: James Clunie
Illustrator: Nick Dewar
The image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. The lid is distributed and used by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle.
“Pollution is closer than you think.”
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang
To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the “Get a world view” platform with a pie chart that applies to pizza consumption.
Advertising Agency: BBDO, New York, United States
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director, Art director: James Clunie
Creative Director, Copywriter: Kara Goodrich
Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quill
“It’s what mosquitos would use on mosquitos they don’t like.”
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Jaroslaw Wiewiorski
Art Director / Illustrator: Martin Winther
Copywriters: Martin Winther, Michael Lars
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Christopher Charoux
Copywriter: Domenique Sliva
Photographer: David Prioir
Retoucher: George Greyling
Advertising Agency: McCann, Malmö, Sweden
Creative Director: Albin Wendel
Art Director: Björn Lindén
Copywriter: Lars Larsson
Photographer: Maserati + Jeff Richt
Other additional credits: Imago media
Published: October 2008
Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road. The idea demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.
There are two worlds of bottom snacking, the world of BDSM and thw world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.
Advertising Agency: JWT, New York, United States
Chief Creative Officer: Ty Montague
Executive Creative Director: Kash Sree
Creative Director: Raphael Milczarek
Art Director: Jackie Anzaldi
Copywriter: Adam Noel
The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.
“By writing thousands of protest letters every year, Amnesty International Malaysia has played a role in freeing dozens of political prisoners. But really, it’s just a drop in the ocean. There are still dozens more still being wrongfully imprisoned for their opinions. To find out how you can help, log on to http://www.aimalaysia.org/ to become a freedom writer. Amnesty International. Write for freedom.”
Advertising Agency: Saatchi & Saatchi, Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Gigi Lee, Jasphine Chew
Copywriter: Primus Nair
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Davey Lui
Art Director: Davey Lui, Michael Tse
Copywriter: Vincent Tse
David Fincher directs the life-long journey of pro football players LaDainian Tomlinson and Troy Polamalu as their destinies collide in an NFL football game.
Advertising Agency: Wieden + Kennedy, Portland, United States
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Art Director: Ryan O’Rourke
Copywriter: Jason Bagley
Director: David Fincher
Account Director: Matthew Hernholm
Agency Producer: Matt Hunnicutt
Production Company: Anonymous Content
Editing Company: Rock Paper Scissors
Sound Design Company: MOS
Actors: Lidainian Tomlinson, Troy Polamalu
Adults always come to The Uptown independent theatre but never go to the bar that’s in the same building. These special popcorn cups from the theatre concession remind them of the delicious beer they are missing.
MTV asked 180 for work that encouraged teenagers to switch of their “machines” and spend spend more time outside, which in turn saves energy, which in turn saves the world (a little). Given this challenge, we could either (a) tell aforementioned teenagers that they should turn off their video games and computers – which doesn’t usually go over so well. Or (b) show them what they might be missing by not turning off their video games and computers.
We choose b.
In the film ‘Mud’ a guy sits on his sofa playing computer games. Meanwhile, outside unbeknown to him, three gorgeous bikini clad girls are stuck in mud, requiring urgent assistance.
In the film ‘Stallion’ a girl sits at home on her computer screen. Meanwhile, outside a strapping shirtless guy is mounted on a stallion, with a spare horse by his side.
The VO describes the wonders of the computer age, but finishes with the words ‘but real life can be much, much better’. Both films end with the MTV Switch logo and the TV screen switching off.
The films were directed by Thomas Mailaenderat Yellow House Productions.
Advertising agency: 180 Amsterdam
Creative Director: Sean Thompson
Art director: Chris Landy
Copywriter: Peter Albores
Agency producer: Joe Togneri
Production Company: Yellow House
Director: Thomas Mailaender
DP: Blaise Basdevant
Executive producers: Magalie Dauleu, Charles Petit
Editorial Company: Yellow House
Editor: Gregory Lefevre
Post Production Company: Glassworks Amsterdam
Colorist: Steve Miller
Producer: Charlotte Williams
Sound Recording Studio: Kaiser Sound
Mixer: Laurence Horne
Music Company: Massive Music
Composers: Hans Brouwer / E.J. Grob
Publishers: Massive Music
Producers: Joep Beving / Cris Kos
