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Archive for October, 2008

U Magazine: Flight window

U Magazine is the most popular travel magazine in Hong Kong. This ambient piece originates from the insight that once you start reading its attractive travel content, the journey virtually starts in your mind. To arouse interests among consumers, flight window stickers with the line “Read and let the journey begin” are pasted onto windows on mini buses, where most passengers read magazines or newspaper to kill time on their journey.

“Read and let the journey begin.”

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Hugo Yiu
Art Directors: Pooh Tang, Ada Wong
Copywriters: Steven Lee, Hugo Yiu, Jesse Wong
Photographer: Dick Chan
Retoucher: Ricky Au


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Mitsubishi Strakar L200: Secret

Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lorenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrator: 6B estudio, Brazil


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Sony: Exploding note

“Hear more. Premium DJ Headphones”

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Illustrator: Electric Art


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Amnesty International: Crazy Leaders

Advertising Agency: Scholz & Friends, Germany
Creative Directors: Oliver Handlos, Wolf Schneider, Matthias Spaetgens
Art Director: Sara Vieira
Copywriters: Edgar Linscheid, Fabio Straccia
Agency Producers: Nina Heyn, Nele Juergens, Daniel Klessig
Production Company: Markenfilm Berlin GmbH
Director: Benjamin Wolff
Cinematographer: Lutz Hattenhauer
Account Manager: Penelope Winterhager, Anna Kubitza
Graphic: Kathrin Wetzel


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Kiwi Kleen Toilet Cleaner: Lady, Rabbit, Gentleman

“Because you never know who else has been sitting there.”

Advertisng Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kong Siu Lan, Vincent Tse
Art Director: Kong Siu Lan
Copywriter: Vincent Tse


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The Economist: Twister

“Get a world view” is the headline for a new BBDO New York campaign launched by The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. In this execution, to visually illustrate how the issues of the world affect each other, topical words were inserted into each colored circle in the familiar game of Twister. These floor stickers were adhered to the floor of a busy train station, and posters of the Twister spinner were placed nearby

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director/ Copywriter: Kara Goodrich
Creative Director/ Art Director: James Clunie


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The Economist: Ostrich

“Get a world view”

Advertising Agency: BBDO, New York, United States
Executive Creative Director: David Lubars, Bill Bruce
Creative Directo, Copywriter: Kara Goodrich
Creative Director, Art director: James Clunie
Illustrator: Nick Dewar


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Alka Seltzer: Paparazzi, Bear, Mafia, Magician, Prison

Advertising Agency: CLM BBDO, Paris, France
Creative Director: Gilles Fichteberg, Jean-François Sacco
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Creative Supervisor: Edouard Perarnaud,Martin Darfeuille
Illustrator: Paul Kreitmann
Art Buyer: Sylvie Etchemaite
3D Design: PH-Print


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Friends of the Earth: Inhale

The image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. The lid is distributed and used by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle.

“Pollution is closer than you think.”

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang


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Veikkaus Football Betting: David & Goliath, Rollercoaster

Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Mikko Torvinen
Copywriter: Erkko Mannila, Tommy Makinen
Illustrator: Piñata
Account Supervisors: Teppo Juuvinmaa, Maija Nikkonen-Hilli, Merja Koskinen
Marketing Manager: Saila Kuutti
Marketing Coordinator: Lotta Fredrikson
Manager: Mika Markkula
Graphic Design: Jouni Seppänen
Media Agency: Carat Finland/ Karita Taura, Sinikka Yletyinen


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The Economist: Pizza boxes

To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the “Get a world view” platform with a pie chart that applies to pizza consumption.

Advertising Agency: BBDO, New York, United States
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director, Art director: James Clunie
Creative Director, Copywriter: Kara Goodrich
Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quill


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Bros: Boss, Salesman, Husband

“It’s what mosquitos would use on mosquitos they don’t like.”

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Jaroslaw Wiewiorski
Art Director / Illustrator: Martin Winther
Copywriters: Martin Winther, Michael Lars


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Skip washing powder: Stain reversal technology

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Christopher Charoux
Copywriter: Domenique Sliva
Photographer: David Prioir
Retoucher: George Greyling


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Kayaking Jumbo Peanut: Choking

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Director: Glenn Alexander
Art Directors: Alfa Aphrodita, Yogi Wiweka
Copywriter: Glenn Alexander
Photographers: Heru Suryoko, Leonardus Bramantya
Designer: Aldo Khalid


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AWtech: Girl

“Extreme finish for your car.”

Advertising Agency: McCann, Malmö, Sweden
Creative Director: Albin Wendel
Art Director: Björn Lindén
Copywriter: Lars Larsson
Photographer: Maserati + Jeff Richt
Other additional credits: Imago media
Published: October 2008


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Canon: Tripod

Advertising Agency: Armstrong&Asociados, Santiago, Chile
Creative Director: Marcelo Quintana
Art Director: Nicolás Fracchia
Copywriter: Philip Honeyman
Illustrator: Ricardo Hitschfield
Photographer: Colin Anderson


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Visine: Gone in 60 seconds

Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road. The idea demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.

Advertising Agency: Lowe, Jakarta, Indonesia


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IUCN: Using more

Advertising Agency: Y&R, Geneva, Switzerland
Creative Director: Bob Heron
Art Director: Frederic Savioz
Copywriter: Greg Christensen


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Dressing for Pleasure: Ketchup Bottoms

There are two worlds of bottom snacking, the world of BDSM and thw world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.

Advertising Agency: JWT, New York, United States
Chief Creative Officer: Ty Montague
Executive Creative Director: Kash Sree
Creative Director: Raphael Milczarek
Art Director: Jackie Anzaldi
Copywriter: Adam Noel


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The Shark Project: Shark’s skin

The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.

Advertising Agency: Y&R, Frankfurt, Germany


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Amnesty International: Feltip, Ballpen, Fountainpen

“By writing thousands of protest letters every year, Amnesty International Malaysia has played a role in freeing dozens of political prisoners. But really, it’s just a drop in the ocean. There are still dozens more still being wrongfully imprisoned for their opinions. To find out how you can help, log on to http://www.aimalaysia.org/ to become a freedom writer. Amnesty International. Write for freedom.”

Advertising Agency: Saatchi & Saatchi, Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Gigi Lee, Jasphine Chew
Copywriter: Primus Nair


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Aquafresh Flex Direct Toothbrush: Bend, Contort, Twist

“Aquafresh flex direct toothbrush. Ultra-bendy.”

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Davey Lui
Art Director: Davey Lui, Michael Tse
Copywriter: Vincent Tse


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