U Magazine is the most popular travel magazine in Hong Kong. This ambient piece originates from the insight that once you start reading its attractive travel content, the journey virtually starts in your mind. To arouse interests among consumers, flight window stickers with the line “Read and let the journey begin” are pasted onto windows on mini buses, where most passengers read magazines or newspaper to kill time on their journey.
“Read and let the journey begin.”
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Hugo Yiu
Art Directors: Pooh Tang, Ada Wong
Copywriters: Steven Lee, Hugo Yiu, Jesse Wong
Photographer: Dick Chan
Retoucher: Ricky Au
October 30, 2008 at 2:31 pm · Filed under Print/Poster
“Hear more. Premium DJ Headphones”
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Illustrator: Electric Art
October 29, 2008 at 8:21 pm · Filed under Print/Poster
“Because you never know who else has been sitting there.”
Advertisng Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kong Siu Lan, Vincent Tse
Art Director: Kong Siu Lan
Copywriter: Vincent Tse
“Get a world view” is the headline for a new BBDO New York campaign launched by The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. In this execution, to visually illustrate how the issues of the world affect each other, topical words were inserted into each colored circle in the familiar game of Twister. These floor stickers were adhered to the floor of a busy train station, and posters of the Twister spinner were placed nearby
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director/ Copywriter: Kara Goodrich
Creative Director/ Art Director: James Clunie
Advertising Agency: BBDO, New York, United States
Executive Creative Director: David Lubars, Bill Bruce
Creative Directo, Copywriter: Kara Goodrich
Creative Director, Art director: James Clunie
Illustrator: Nick Dewar
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