Through a small investment in paper bags distributed in stores, they turned pedestrians into free outdoor advertisements of “Shumensko” beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.
Advertising agency: Noble Graphics Creative Studio, Bulgaria
Creative Director: Marsel Levi
Art Director: Georgi Kasabov
Photographer/Illustrator: Atanas Kanchev
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??????? ?? ?????? ? ???????? ?? Noble 
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The Cyrillic content can’t read…
I’m so happy to see a works form my native country (Bulgaria) across my favorite ADV site…
Best Regards to Noble…
good for light beer.
[...] Carlsberg: Beer Case: “ [...]
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[...] ??????? ????????, ??? ????????? ?? ?????????, ???? ?? Noble Graphics Creative Studio. ???????????? ?????? ????, [...]
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[...] Buena idea de publicar a la compañía cervecera Carlsberg, con una pequeña inversión en impresiones de bolsas de papel, distribuidas en almacenes, logrando una ilusión óptica que hace voltear la cabeza de peatones al observar fácilmente a gente llevando una caja de cerveza en una mano. Enlaces: Ateneu Popular | I Believe in Advertising [...]
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itz not carlsberg…the name of the beer is SHUMENSKO
[...] As if beer needed help [I Believe in Advertising] [...]
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