Through a small investment in paper bags distributed in stores, they turned pedestrians into free outdoor advertisements of “Shumensko” beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.
Advertising agency: Noble Graphics Creative Studio, Bulgaria
Creative Director: Marsel Levi
Art Director: Georgi Kasabov
Photographer/Illustrator: Atanas Kanchev
??????….
????? ???????? ?? ??????? ?? ????…
??????? ?? ?????? ? ???????? ?? Noble :?)
The Cyrillic content can’t read…
I’m so happy to see a works form my native country (Bulgaria) across my favorite ADV site…
Best Regards to Noble…
good for light beer.
[...] Carlsberg: Beer Case: “ [...]
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[...] ??????? ????????, ??? ????????? ?? ?????????, ???? ?? Noble Graphics Creative Studio. ???????????? ?????? ????, [...]
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[...] Buena idea de publicar a la compañía cervecera Carlsberg, con una pequeña inversión en impresiones de bolsas de papel, distribuidas en almacenes, logrando una ilusión óptica que hace voltear la cabeza de peatones al observar fácilmente a gente llevando una caja de cerveza en una mano. Enlaces: Ateneu Popular | I Believe in Advertising [...]
[...] ví por primera vez esta imagen en I believe in adv, me quedé sorprendido. Inmediatamente pensé “¡Guau! Inventaron un cajón de cerveza con [...]
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itz not carlsberg…the name of the beer is SHUMENSKO
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