The image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. The lid is distributed and used by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle.
“Pollution is closer than you think.”
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang
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