There are two worlds of bottom snacking, the world of BDSM and thw world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.
Advertising Agency: JWT, New York, United States
Chief Creative Officer: Ty Montague
Executive Creative Director: Kash Sree
Creative Director: Raphael Milczarek
Art Director: Jackie Anzaldi
Copywriter: Adam Noel
The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.
“By writing thousands of protest letters every year, Amnesty International Malaysia has played a role in freeing dozens of political prisoners. But really, it’s just a drop in the ocean. There are still dozens more still being wrongfully imprisoned for their opinions. To find out how you can help, log on to http://www.aimalaysia.org/ to become a freedom writer. Amnesty International. Write for freedom.”
Advertising Agency: Saatchi & Saatchi, Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Gigi Lee, Jasphine Chew
Copywriter: Primus Nair
David Fincher directs the life-long journey of pro football players LaDainian Tomlinson and Troy Polamalu as their destinies collide in an NFL football game.
Advertising Agency: Wieden + Kennedy, Portland, United States
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Art Director: Ryan O’Rourke
Copywriter: Jason Bagley
Director: David Fincher
Account Director: Matthew Hernholm
Agency Producer: Matt Hunnicutt
Production Company: Anonymous Content
Editing Company: Rock Paper Scissors
Sound Design Company: MOS
Actors: Lidainian Tomlinson, Troy Polamalu
Adults always come to The Uptown independent theatre but never go to the bar that’s in the same building. These special popcorn cups from the theatre concession remind them of the delicious beer they are missing.
MTV asked 180 for work that encouraged teenagers to switch of their “machines” and spend spend more time outside, which in turn saves energy, which in turn saves the world (a little). Given this challenge, we could either (a) tell aforementioned teenagers that they should turn off their video games and computers – which doesn’t usually go over so well. Or (b) show them what they might be missing by not turning off their video games and computers.
We choose b.
In the film ‘Mud’ a guy sits on his sofa playing computer games. Meanwhile, outside unbeknown to him, three gorgeous bikini clad girls are stuck in mud, requiring urgent assistance.
In the film ‘Stallion’ a girl sits at home on her computer screen. Meanwhile, outside a strapping shirtless guy is mounted on a stallion, with a spare horse by his side.
The VO describes the wonders of the computer age, but finishes with the words ‘but real life can be much, much better’. Both films end with the MTV Switch logo and the TV screen switching off.
The films were directed by Thomas Mailaenderat Yellow House Productions.
Advertising agency: 180 Amsterdam
Creative Director: Sean Thompson
Art director: Chris Landy
Copywriter: Peter Albores
Agency producer: Joe Togneri
Production Company: Yellow House
Director: Thomas Mailaender
DP: Blaise Basdevant
Executive producers: Magalie Dauleu, Charles Petit
Editorial Company: Yellow House
Editor: Gregory Lefevre
Post Production Company: Glassworks Amsterdam
Colorist: Steve Miller
Producer: Charlotte Williams
Sound Recording Studio: Kaiser Sound
Mixer: Laurence Horne
Music Company: Massive Music
Composers: Hans Brouwer / E.J. Grob
Publishers: Massive Music
Producers: Joep Beving / Cris Kos
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Mario D’Andrea
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Photographer: Regis Fernandez
Copywriter: Leandro Pinheiro
There’s nothing more entertaining than seeing someone wipe out over and over and over again.To promote Wipeout (a TV show where people wipe out on obstacle courses to win money) stickers were placed inside laundromat dryers to give people something to look at while they waited for their washing to dry.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Copywriter / Art Director: Daniel Nelson
Creative: Alexander Bartleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich