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Archive for October, 2008

Visine: Gone in 60 seconds

Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road. The idea demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.

Advertising Agency: Lowe, Jakarta, Indonesia


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IUCN: Using more

Advertising Agency: Y&R, Geneva, Switzerland
Creative Director: Bob Heron
Art Director: Frederic Savioz
Copywriter: Greg Christensen


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Dressing for Pleasure: Ketchup Bottoms

There are two worlds of bottom snacking, the world of BDSM and thw world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.

Advertising Agency: JWT, New York, United States
Chief Creative Officer: Ty Montague
Executive Creative Director: Kash Sree
Creative Director: Raphael Milczarek
Art Director: Jackie Anzaldi
Copywriter: Adam Noel


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The Shark Project: Shark’s skin

The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.

Advertising Agency: Y&R, Frankfurt, Germany


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Amnesty International: Feltip, Ballpen, Fountainpen

“By writing thousands of protest letters every year, Amnesty International Malaysia has played a role in freeing dozens of political prisoners. But really, it’s just a drop in the ocean. There are still dozens more still being wrongfully imprisoned for their opinions. To find out how you can help, log on to http://www.aimalaysia.org/ to become a freedom writer. Amnesty International. Write for freedom.”

Advertising Agency: Saatchi & Saatchi, Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Gigi Lee, Jasphine Chew
Copywriter: Primus Nair


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Aquafresh Flex Direct Toothbrush: Bend, Contort, Twist

“Aquafresh flex direct toothbrush. Ultra-bendy.”

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Davey Lui
Art Director: Davey Lui, Michael Tse
Copywriter: Vincent Tse


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Nike Football: Fate

David Fincher directs the life-long journey of pro football players LaDainian Tomlinson and Troy Polamalu as their destinies collide in an NFL football game.

Advertising Agency: Wieden + Kennedy, Portland, United States
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Art Director: Ryan O’Rourke
Copywriter: Jason Bagley
Director: David Fincher
Account Director: Matthew Hernholm
Agency Producer: Matt Hunnicutt
Production Company: Anonymous Content
Editing Company: Rock Paper Scissors
Sound Design Company: MOS
Actors: Lidainian Tomlinson, Troy Polamalu


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Marquee Room: Popcorn beer

Adults always come to The Uptown independent theatre but never go to the bar that’s in the same building. These special popcorn cups from the theatre concession remind them of the delicious beer they are missing.

Advertising Agency: Highwood Communications, Calgary, Canada.


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