“Your teeth can hide many things.”
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Mario D’Andrea
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Photographer: Regis Fernandez
Copywriter: Leandro Pinheiro
Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Art Director: Olivier Dermaux
Copywriter: Mathieu Vinciguerra
Illustrator: Craoman
There’s nothing more entertaining than seeing someone wipe out over and over and over again.To promote Wipeout (a TV show where people wipe out on obstacle courses to win money) stickers were placed inside laundromat dryers to give people something to look at while they waited for their washing to dry.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Copywriter / Art Director: Daniel Nelson
Creative: Alexander Bartleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich
“Don’t turn the bus into a garbage truck. It’s just as easy to throw your trash in the waste bin.”
People do not treat public buses with respect. They leave they’re garbage on it. We asked people not to turn their buses into garbage trucks.
Advertising Agency: Grey, Amsterdam, The Netherlands
Art Director: Kees Albers
Copywriter: Pol Hoenderboom
Photographer: Maarten de Groot
Advertising Agency: Grey Worldwide, Warszawa, Poland
Creative Directors: Katarzyna Sosnierz, Grzegorz Waliczek
Art Directors: Zofia Nowak, Beata Kotnowska-Bujak
Photographer/Illustrator: Jason Hinley
Advertising Agency: Ogilvy & Mather, Indonesia
Executive Creative Director: Gary Caulfield
Creative Director: Glenn Alexander, Leonardus Bramantya, Yuwono Widodo
Art Directors: Leonardus Bramantya, Vito Winarko, Nicholas Kosasih
Copywriter: Ken Priyahita, Ratna Puspita
Photographer: Hery Suryoko
Retoucher: Heru Suryoko
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Jean Francois Sacco, Gilles Fichteberg
Art Director: Cedric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Vincent Dixon
“Up to 17 m³ load capacity. Volkswagen Crafter.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Rosella Tito
Copywriter: Matteo Grandese
Photographer: Pixelway
“Express yourself with quattro. Audi.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Sebastian Valenzuela
Photographer: LSD
Every small light is a big opportunity to advertise Trident white. The last one they spotted were the small lights on the Cinema stairs. They branded it with a shinning Trident smile that lit the room in the dark.
Advertising Agency: JWT, Casablanca, Morocco
Creative Director: Nicolas Geahchan
Art Director: Marouane El Hanafi
For the launch of World Class new flagship in Stockholm, caricature artists were put on strategic places making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.
Adertising Agency: Le Bureau, Stockholm, Sweden
Art Directors: Jonas Wittenmark, Tobias Carlson
Copywriters: Jonas Wittenmark, Tobias Carlson
“Don’t trust the road in winter. Volkswagen snow tire service.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer/Retoucher: Pixelway/Corbis
Through a small investment in paper bags distributed in stores, they turned pedestrians into free outdoor advertisements of “Shumensko” beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.
Advertising agency: Noble Graphics Creative Studio, Bulgaria
Creative Director: Marsel Levi
Art Director: Georgi Kasabov
Photographer/Illustrator: Atanas Kanchev
“Take action. Love your heart.”
Advertising Agency: Lowe, Istanbul, Turkey
Creative Director: Can Apaydin
Art Director: Tuncay Köksal
“Stockholm celebrates sex. Join the fun at condom08.com”
Advertising Agency: ESTER, Stockholm, Sweden
Art Director: Lotta Mellgren
Copywriter: Emma Zetterholm
Photographer: GettyImages
