MTV asked 180 for work that encouraged teenagers to switch of their “machines” and spend spend more time outside, which in turn saves energy, which in turn saves the world (a little). Given this challenge, we could either (a) tell aforementioned teenagers that they should turn off their video games and computers - which doesn’t usually go over so well. Or (b) show them what they might be missing by not turning off their video games and computers.
We choose b.
In the film ‘Mud’ a guy sits on his sofa playing computer games. Meanwhile, outside unbeknown to him, three gorgeous bikini clad girls are stuck in mud, requiring urgent assistance.
In the film ‘Stallion’ a girl sits at home on her computer screen. Meanwhile, outside a strapping shirtless guy is mounted on a stallion, with a spare horse by his side.
The VO describes the wonders of the computer age, but finishes with the words ‘but real life can be much, much better’. Both films end with the MTV Switch logo and the TV screen switching off.
The films were directed by Thomas Mailaenderat Yellow House Productions.
Advertising agency: 180 Amsterdam
Creative Director: Sean Thompson
Art director: Chris Landy
Copywriter: Peter Albores
Agency producer: Joe Togneri
Production Company: Yellow House
Director: Thomas Mailaender
DP: Blaise Basdevant
Executive producers: Magalie Dauleu, Charles Petit
Editorial Company: Yellow House
Editor: Gregory Lefevre
Post Production Company: Glassworks Amsterdam
Colorist: Steve Miller
Producer: Charlotte Williams
Sound Recording Studio: Kaiser Sound
Mixer: Laurence Horne
Music Company: Massive Music
Composers: Hans Brouwer / E.J. Grob
Publishers: Massive Music
Producers: Joep Beving / Cris Kos
October 18, 2008 at 10:00 pm · Filed under Print/Poster
“Stopping tremor, Jin Si Ping beats Parkinson’s disease effectively.”
Advertising Agency: Euro RSCG Life, Shanghai, China
Creative Director: Jane Huang
Art Director: Handsome Wong
Copywriters: Jane Huang, Dodo Liu
Photographer: Eric Zhang
October 17, 2008 at 9:31 am · Filed under Print/Poster
Advertising Agency: DDB, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Art Director: Tamara Yim
Copywriter: Martin Brown
Retoucher: Dennis Monk
October 16, 2008 at 6:36 pm · Filed under Print/Poster
“Your teeth can hide many things.”
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Mario D’Andrea
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Photographer: Regis Fernandez
Copywriter: Leandro Pinheiro
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