Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Pantene: Brunette, Blond
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Pantene: Brunette, Blond | vizualz said,
[...] Pantene: Brunette, Blond: “ [...]
opfa said,
sooo poor…
leandro said,
anybody explains please?
maarten said,
i don’t get it.
AJ said,
excellent cans, yes. but isnt shampoo for your hair?
Drake said,
Is it an shampoo or a bra advertisement?
tobias said,
What does it say in the circles?
Gavin said,
“you can win breast implants”
ka.te said,
i agree with opfa…really poor.
twinnstar said,
they obviously don’t know their target.
gianluca said,
absolutely wonderbra
Outsanity said,
The chick in the 2nd photo has her nipple hard
wedsign said,
I just don’t get the concept! Use pantene and your breast will stick together….??? Poor Ad!
twinnstar said,
i think the concept is probably like “get people to notice something else besides your boobs” or something. maybe?
gina said,
this is ridiculous.
Pantene Breast Enhancements — BumSlap said,
[...] From I Believe in Advertising [...]
Marcelo said,
the shampoo gives you extra vitamins ?
Marisa said,
Gives you extra volume?
Serna said,
Pro B = Professional Breasts
William Sun said,
Definitely wrong target.
Buzzing Bees said,
After long contemplation 
, I probably have to agree with Marissa: I think what they meant was that Pantene Pro Vitamine gives you that much extra volume even your breasts start to swell.
But that’s waaaay to complicated to get at first glance, and totally aiming for the wrong target. I can’t imagine Pantene ever accepting this ad. Did it really get published?
» Pantene: Brunette, Blond de Diseño - Entes de la comunicación said,
[...] Publicidad de Pantene con Pro Vitaminas ¿Para qué son las vitaminas?, ¿agrandan algo? Enlace: I Believe in Advertising [...]
Roger said,
Must be because of the V on the shirt
ed couser said,
the key to the ad lies in the small circles above their right shoulder. what it says i have no idea but it makes sense that the whole “gives you more volume” thing is the most plausible. my first thought was that pantene supposedly looks so awesome that guys might not be checking out the big titties but then i was really not paying any attention to the hair so that was a bit off.
also, it just might be that they know their target audience pretty well. considering it’s in spanish it is most likely intended for the latin american market and the predominance of breast enlargements and other artificial means of creating that look of “beauty” run pretty strong in the latino culture.
oh, and it’s totally photoshopped. even her hard nipple…
gavinish said,
Great!!! Hate it or love it…. at least it provokes….
daiyomond0 said,
ed couser right,the key to the ad lies in the small circles above their right shoulder,but without knowing wht is written inside the small circle is,it might be because the Pro-V tht give you alot of vitamin?untill the whole body of you will experience n feel the absorbness of the vitamin?hurmmmmm…..
Panten Pro-V: Com Vitaminas | PubADdict said,
[...] Via: I Believe in Advertising [...]
hurmm.. said,
hold on..i think wht they really think.burneet or blond,it’s no difrrent.you 2 have Breasts and hair.take care of it
Buzzlair said,
its not a shampoo for your hair.. but for your boobs
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