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The Economist: Pizza boxes

October 27, 2008 at 11:18 am · Filed under Ambient & Outdoor

To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the “Get a world view” platform with a pie chart that applies to pizza consumption.

Advertising Agency: BBDO, New York, United States
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director, Art director: James Clunie
Creative Director, Copywriter: Kara Goodrich
Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quill


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The Economist - Pizza boxes | The Ad Feed said,

October 27, 2008 @ 1:28 pm

[...] Via I Believe in Adv. [...]

What They Teach You…Or Don’t « More Stupid Than the Others said,

October 27, 2008 @ 11:37 pm

[...] bet they’d love the Economist pizza boxes [...]

Epic said,

October 28, 2008 @ 5:27 pm

Did the pizza have a Domino effect?

Las cajas de Pizza de The Economist | Blog Image & Web Solution said,

October 28, 2008 @ 5:52 pm

[...] [vía I Believe in Advertising] [...]

noquedanblogs.com - inspiración en español » Blog Archive » The Economist: Cajas de Pizza said,

October 29, 2008 @ 3:00 pm

[...] a alumnos universitarios de Philadelphia, 20 pizzerias cercanas a los campus se abastecieron con cajas de The Economist. Lo distinto es que cada una de estas cajas tiene un grafico circular que se relaciona a la [...]

Meal Ticket :: Blog Archive :: SNACK TIME: Lemme get a medium expanded worldview, half pep half shroom, it’s a crazy, mixed up pasta life, fancy a tipple, govnuh?, stew are you? stewstew, stewstew, building a giant bat to beat a giant pinata, the pl said,

October 30, 2008 @ 6:07 pm

[...] giant pinata, the planet’s eternal love affair with artisan gelato categories | Snack Time ibelieveinadv.comEvery Wednesday (Thursday this week — pulling the Phillies card!) we poke around the food blog [...]

Dagens goodies… said,

October 30, 2008 @ 11:21 pm

[...] Informative og uddannende pizzabokse? Det er vist skønne spildte kræfter. Selvom det er en sej nok kampagne. No Comments, Comment or Ping [...]

Nhyter said,

October 30, 2008 @ 11:33 pm

WOW, now show me the pie chart of how many people will actually buy into the economist after seeing these. I think it would look something like an empty circle… and not the good kind.

The Economist: apuesta a otro clásico - PubliArtistas said,

November 3, 2008 @ 7:40 pm

[...] | ibelieveinadv Más noticias sobre: Curiosidades, Publicidad Impresa, Vistosas Tonterías Tags: Campañas [...]

The Economist em Caixas de Pizza | PubADdict said,

November 11, 2008 @ 3:54 pm

[...] Via: I Believe in Advertising [...]

Holiday Matinee » Blog Archive » Get a world view said,

November 11, 2008 @ 8:19 pm

[...] This clever marketing campaign comes from BBDO in New York. Over 20 college area pizzerias were supplied with The Economist-branded pizza boxes. Each one reinforces the “Get a world view” platform with a pie chart that applies to pizza consumption. Brilliant!  [via IbelieveInAdv] [...]

Jim Nolan said,

November 12, 2008 @ 2:31 pm

I came across your blog looking for articles about marketing and advertising.
Congrats for the topics you´ve been posting. I´ll include a link from my blogroll.
All the best,
Jim Nolan
sales@promogiftstore.com
http://www.promogiftstore.com

links for 2008-11-14 « The Ubiquitous Lens said,

November 15, 2008 @ 4:05 am

[...] I Believe in Advertising | The Economist: Pizza boxes Now I really have seen everything… (tags: marketing economy design advertising pizza) [...]

Los que más saben de porciones | Aprende en la web said,

November 28, 2008 @ 6:59 am

[...] Lo vimos en I believe in adv. [...]

Anton said,

January 6, 2009 @ 4:24 pm

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