The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.
Advertising Agency: Y&R, Frankfurt, Germany
[...] via [...]
[...] Fonte: I Believe In Advertising [...]
Great concept and direction. So moving and powerful.
Dear all,
For your information, the creation “SharkProject” by Young & Rubicam Franckfort, uploaded on your blog, is a pure copy of our creation shortlisted at Cannes Lion International Advertising Festival in 2007. By the way, it was the only french promo creation shortlisted in 2007.
Our creative team is called Schizo :
Copywriter : Benjamin Caillé
AD : Jérémy Brunet
Here is the original creation :
http://www.facebook.com/photo.php?pid=355535&l=ddfcd&id=598411423
Kind regards
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