For the launch of World Class new flagship in Stockholm, caricature artists were put on strategic places making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.
Adertising Agency: Le Bureau, Stockholm, Sweden
Art Directors: Jonas Wittenmark, Tobias Carlson
Copywriters: Jonas Wittenmark, Tobias Carlson
