Meltin’Pot: Xmas
Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Eugenio Recuenco
Archive for November, 2008
Pedigree: Beware of the dog
Advertising Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Friskies: Zebra Herd
Advertising Agency: FP7 McCann, Doha, Qatar
Creative Director: Fadi Yaish
Art Directors: Fadi Yaish, Kalpesh Patankar
Copywriter: Kalpesh Patankar
Account Supervisor: Hasaan Akasheh
Semina Gel Intimate Lubricant: Cucumber
Advertising Agency: Euro RSCG, São Paulo, Brazil
Chief Creative Officer: Jader Rossetto
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Daniel Poletto
Copywriter: Rodrigo Senra
Photographer: Geison Genga
Volkswagen: Teddy
“New Caddy Maxi Life, infinitely bigger.”
Advertising Agency: Piment DDB, Paris, France
Creative Directors: Axel Roy, Remi Gross
Art Director: Matthieu Chanvrin
Copywriters: Barthelemy Flippo, Emmanuel Zerafa
Photographer: Louis Decamps
Touch Typing Pro: Touch Typing Tutorials for men
Advertising Agency: RitterSlagman, Hamburg, Germany
Art Director: Thomas Putnings
Copywriter: Christian Kutscheid
Scrabble: eethapnl, naeimsbru, iuragt
Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros
Illustrators: Astro Image Creators, Cristian Gastelo, Boris Berstel
Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel
Other additional credits: Leo Farfan, Tomás Vidal, Tomás Neely, Israel Urrutia
Citroen C3: Beef, Boars, Monkey
Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maximiliano Sanchez Correa, Mariano Duhalde
Art Director: Ramiro Garcia
Copywriter: Alejandro Devoto
Toronto Humane Society: Laps, Outside, Nine
Advertising Agency: Leo Burnett, Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Israel Diaz
Copywriters: Steve Persico, Marcus Sagar
Art Directors: Anthony Chelvanathan, Monique Kelley
Illustrator: Monique Kelley
Art Buyer: Leila Courey
Designer: Caio Oyafuso
BC Lung Association: For More Information
Advertising Agency: TBWA\Vancouver, Vancouver, Canada
Creative Director: Paul Little
Art Directors: John Williamson, Angela Sung
Copywriter: Paul Little
Print Producer: Julian Davis
National Sea Rescue Institute: 40th Anniversary
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Directors: Chris Gotz, Gordon Ray
Creative Director: Ryan Reed
Art Directors: Jennifer MacFarlane, Carl Willoughby
Copywriters: Cuan Cronwright, Jake Bester
Photographer: Dave Southwood
EuroStar: The Barber
Advertising Agency: leg., Paris, France
Chief Creative Officer: Gabriel Gaultier
Creative Director: Gabriel Gaultier
Copywriter: Clémence Cousteau
Art Director: Clément Langlais
Photographer: Thomas Paquet
Air France: Double Life
Advertising Agency: Euro RSCG Worldwide, Madrid, Spain
Chief Creative Officer: Germán Silva
Creative Directors: Germán Silva, Eva Conesa, Felipe Crespo
Copywriter: Elena Cubells
Art Directors: Clara Villaseca, Germán Silva
Photographers: Carles Nin, Francesc Dalmau, Albert Farnos
Modern Shoe Hospital: Band Aid
Advertising Agency: Target, St. John’s, Canada
Creative Director: Tom Murphy
Group Head: Jenny Smith
Art Director: Jessica Tipping
Copywriter: Sarah Watton
Durex Play Lubricant: Phone booth, Canoe, Piano
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Photographer: Mat Baker
Retoucher: Gordon Moir
Art Director: Damian Galvin
Copywriter: Carlos Savage
Account Manager: Jenny Travers
CDR: Table
“Strong bone formula.”
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director: Leonard Wiguna
Copywriter: Anton Santosa
Print Producers: Gina Virginia, Dimas Fajar
Photographer: Peddy Suryadinata
Retoucher: Kaisar
Liga Contra el Cáncer: 15000
The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which we had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him. Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, we dramatized the treat that cigarettes represent for a non-smoking person, in this case, a little girl. A month and half before the campaign, with the help of many volunteers, we were able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he painted the little girl in oil painting.
Advertising Agency: Ogilvy, Lima, Perú
Creative Director: Aldo Canchaya
Art Director: Daniel Morales
Copywriters: Yacub Tabja, Diego Guzmán
Illustrator: Jose Antonio Bao
IKEA: The XXS Room Mailing
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: René Gebhardt, Bjoern Kernspeckt, Tim Stuebane
Copywriter: Birgit van den Valentyn
Account Managers: Stephen Kimpel, Patrick Baschinski
Absolut Vodka: Winning lotto numbers
In an ABSOLUT World, lottery billboards show you the winning numbers for tomorrow’s drawing, not yesterday’s. Currently running in New York and Los Angeles, the numbers displayed change to show the winning combinations for upcoming drawings. To give the creative more contextual relevance we placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.
Advertising Agency: TBWA\Chiat\Day, New York, United States
Chief Creative Officer: Mark Figliulo
Group Creative Director: Rob Smiley
Art Director: Dave Sakamoto
Copywriter: Jonathan Marshall
Endangered Wildlife Trust: Daily Extinction
To dramatise the daily rate of species extinction and generate donations for the Endangered Wildlife Trust, we ran a series of strip ads in The Times newspaper. As the readers paged through the day’s events, the species continued to add up, ending with a sobering statistic and a call to action on the last page.
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Cameron Watson, Gavin Wood, Jenna MacGillivray
Copywriter: Simon Lotze
Adidas: Impossible Goalkeeper
Advertising Agency: TBWA\Germany (180\TBWA), Berlin, Germany
Creative Directors: Stefan Schmidt/Markus Ewertz
Art Director: Marco Bezerra
Copywriter: Emiliano Trierveiler
Photographers: Johann Sebastian Hänel, Ragnar Schmuck
Management Supervisor: Kerstin Gold
Account Managers: David Barton, Falk Lungwitz
Project Managers: Tanja Kurr, Andreas Ebsen
Media Production Manager: Katrin Dettmann
Final Artwork: Sören Grochau
Strategic Planner: Moritz Kiechle
Art Buyer: Martina Kersten
Post Production: 24+7
Production Companies: vertical vision/Limes Vertriebsgesellschaft
Media Agency: Carat
Pantene Shampoo: Split Ends
“Pantene Pro-V. Stops Split Ends.”
Advertising Agency: Grey Worldwide, Beit-Mery, Lebanon
Chief Creative Officer: Philippe Skaff
Creative Director: Greg Majdalany
Art Director: Monique Bejjani
Copywriter: Samer Zouehid
HP Advanced Photo Paper: Ripped Reality Standee
Advertising Agency: Publicis Communications, Kuala Lumpur, Malaysia
Executive Creative Director: Andy Soong
Creative Director: Lisa Ng
Art Directors: Chong Khong Lum, Hong Xiao Yeen, Andy Soong
Copywriters: Teh Le Vin, Lisa Ng, Ooi Toe Lee
Photographer: Lo
Exide Batteries: Next time
Advertising Agency: Scholz & Friends, Stockholm, Sweden
Executive Creative Director: Pièrre Noëll
Creative Directors: Zeke Tastas, Michaela Strand, Steve Simpson
Art Directors: Michaela Strand, Zeke Tastas
Copywriters: Michaela Strand, Zeke Tastas
