In an ABSOLUT World, lottery billboards show you the winning numbers for tomorrow’s drawing, not yesterday’s. Currently running in New York and Los Angeles, the numbers displayed change to show the winning combinations for upcoming drawings. To give the creative more contextual relevance we placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.

Advertising Agency: TBWA\Chiat\Day, New York, United States
Chief Creative Officer: Mark Figliulo
Group Creative Director: Rob Smiley
Art Director: Dave Sakamoto
Copywriter: Jonathan Marshall